Analysing Media Texts (Paperback)

1) Introduction-What is multimodality theory?
-A funtional theory
-Why is modality of interest in research?
2) The scater and the old man-Multimodal design and moving image production
-Skateboarding documentary video: discourse
-Design and production
-Leo and the Old Man: the kineikonic and its subsidiary modes
3) Chocolate politics: analysing websites
-The websties
-Organisation: the design of learning
-Orientation: teaching and selling
4) Returning to Hogwarts: the modality of computer games
-From cut scene to gameplay - the player-avatar link
-Sensory modality
-Technological modality-the modality of children's games
5) Transforming Hannibal: interview data and textual analysis
-How can multimodal analysis be employed in the study of audiences?
-Chris and Hannibal
6) Conclusion