Terrorist Recruitment, Propaganda and Branding : Selling Terror Online (Hardcover)

Introduction. Terrorism, Propaganda and Branding: The (In)visible Connection 1. Emotional Choice: How to Make You "Buy" What You Did Not Plan to 2. Heroes, Princesses and True Believers: The Images ISIS "Sells" 3. Narrative Advertising: Selling Caliphate Through Stories 4. Falling in Love with the Caliphate: Self-illusion and Immersion into the Imaginary World 5. Getting Lost in the Fantasy: "Jihadi culture", Excitement and Bonding 6. Feeling No Regret: Guilt-Coping Mechanisms in ISIS’s Propaganda Conclusion. Breaking the Terrorist Brand