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· 분류 : 외국도서 > 경제경영 > 산업 > 패션/섬유
· ISBN : 9781032541860
· 쪽수 : 270쪽
· 출판일 : 2025-03-17
목차
Part 1: Macro trends - Fashion lifestyle forecasting & strategic directions??1. Fashion futurists’ toolkit: Introduction to trend research and the role of trend forecasting? 2. Revealing the sociocultural approach used by trend forecasting agencies in Paris: An anthropological study? 3. Macro environment analysis and fashion lifestyle trends? 4. Forecasting sustainable fashion futures: Backcasting and scenario planning strategies??Part 2:?Micro trends - Forecasting colour, textiles and fashion design??5. Collaborative fashion forecasting: Integrating demand and supply chain forecasting into the fashion industry? 6. Colour forecasting: A data-driven approach to identifying "colour futures"? 7. Trends in yarns, fabrics and materials? 8. Fashion designers' tools for forecasting trends? Part 3: Fashion trend forecasting - The future??9. Trend forecasting in virtual worlds? 10. The future of fashion forecasting? 11. Forecasting industry practices: Fashion futurists' careers















