Multinationals and Global Consumers : Tension, Potential and Competition (Hardcover)

Table of Content Preface Notes on Contributors List of Figures List of Tables 1. International Business Research in Asia; Shige Makino, T. S. Chan and Geng Cui PART I: MULTINATIONALS AND ORGANIZATIONAL MANAGEMENT 2. A Test of Agency Costs in Strategic Alliances; Jung-Ho Lai, Sheng-Syan Chen and Shao-Chi Chang 3. What Drives the Alliance Formation of Transition- Economy SMEs? The Moderating Role of Intermediary Organizations; Wiboon Kittilaksanawong, Xudong Chen and Chaoqun Duan 4. Global Firms Competing Locally: Management Localization and Subsidiary Performance in China; Geng Cui, T. S. Chan and Shengsheng Huang 5. The Influence of Culture on Budgetary Characteristics and Managerial Effectiveness: An Empirical Investigation of National and Multi-National Companies in Thailand; Somboon Saraphat and Joseph Aiyeku PART II: INTERNATIONAL BUSINESS AND FDI 6. Understanding the Entrepreneurial Process of Learning through Network Dynamics: Insights from China's Young International Firms; Lianxi Zhou, Bradley R. Barnes and T. S. Chan 7. Does Social Capital Always Create Value for Firm Internationalization? The Case of Chinese Automakers in Russia; Zejian Li and Yue Wang 8. MNE Strategy, Institutions, State Capacity and Inward FDI among ASEAN Countries; Greg Mahony, Bilal Rafi and Chris Sadleir PART III: MARKETING AND CONSUMER BEHAVIOR 9. Cross-Cultural Research on Consumer Responses to Service Failure: A Critical Review; Lisa C. Wan and Maggie Y. Chu 10. Self-Discrepancy and Consumer Responses to Counterfeit Products; Ling Peng, Lisa C. Wan and Patrick S. Poon 11. Perceptions of Chinese and Indian Brand Personalities in Germany; Heidi Kreppel and Dirk Holtbrugge