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· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9783030764159
· 쪽수 : 374쪽
· 출판일 : 2022-01-04
목차
Introduction to Communicating Globally: An Integrated Marketing Approach.- Transitioning in the Marketplaces and -spaces of 2020 and Beyond.- The Global Marketplace.- How Marketing Communication Works.- Integrated Communication or Integrated Marketing Communication.- Developing Integrated Global Marketing Communication Programs.- Implementing the IGMC Strategy.- From Strategy to Creative Execution: Gaining and Retaining Customers and Influencing Stakeholders.- IGMC Drivers and Agency Interaction.- Investments and Measurements: The Quest for the Holy Grail.- The Way Forward: Overcoming Barriers with IGMC Solutions.- Appendix.
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9. Guinness (we await permission for this)
8. Coop
9. Guinness (we await permission for this)
8. Coop
9. Guinness (we await permission for this)
8. Coop
9. Guinness (we await permission for this)
8. Coop
9. Guinness (we await permission for this)
8. Coop
9. Guinness (we await permission for this)
