책 이미지

책 정보
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 미디어학
· ISBN : 9789811520136
· 쪽수 : 1506쪽
· 출판일 : 2020-06-09
목차
Section 1 Introduction.- Section 2 Key concepts and practices.- 2.1 Historical context.- 2.2 Normative concepts.- 2.3 Contextual concepts.- 2.4 Strategies and methodologies.- 2.5 Methods, techniques and tools.- 2.6 Attitude and behaviour change, advocacy and impact assessment.- Section 3 Sub-disciplines.- 3.1 Strategic communication and participatory communication.- 3.2 Crisis communication and risk communication.- 3.3 (Development) Journalism and international communication.- 3.4 Online social media and internet activism.- Section 4 Thematic sub-disciplines.- 4.1 Health communication.- 4.2 Agricultural extension and rural communication.- 4.3 ICTs for Development.- 4.4 Environmental communication.- Section 5 Regional overviews and case studies.- 5.1 Asia.- 5.2 Africa.- 5.3 Latin America.- 5.4 North America.- 5.5 Europe.- Section 6 Fields and areas.- 6.1 Right to communicate.- 6.2 Education and learning.- 6.3 Innovation, science and technology.- 6.4 Natural resource management.- 6.5 Food security.- 6.6 Inequality and poverty reduction.- 6.7 Peace and conflict.- 6.8 Children and youth, women and senior citizens.- 6.9 Tourism.- Section 7 By way of conclusions.-References.