Cotton's Renaissance : A Study in Market Innovation (Hardcover)

Preface; Introduction: why grow cotton, anyway? Culture and economy; Part I. Managing Supply: 1. 'The snow of southern summers': King Cotton and his markets in the age of industrial revolution; 2. Nature and know-how: organization and technology in the Postbellum era; 3. Acts of God and Government: the search for political solutions; Part II. Approaching the Market: 4. Synthetic shock: competition's alarm; 5. Creating Cotton Incorporated; Part III. Managing the Market: 6. Creating consumption; 7. Managing the mill: the necessary illusion of control; 8. Competitive markets in a global economy; Afterword: trends and cycles.