The Committed Enterprise : Making Vision, Values, and Branding Work (Paperback, 2 ed)

The new challenge for leaders; Meeting the challenge -the committed enterprise; The seven best practices for creating the committed enterprise; Building the foundations; Measuring the strength of the vision ... if there is one; Timing and building a new vision; Creating hard values for sustainable advantage; Emotional activism - communicating by actions, signals, words; Creating systems to embed vision and values; Branding the committed enterprise; The hard-edged emotional organization - measurement; Why most vision and values programmes fail; Vision and values before and after mergers; Aligning the individual and the organization; A renewable process for the committed enterprise