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· 제목 : Offensive Marketing (Paperback) 
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780750674591
· 쪽수 : 256쪽
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780750674591
· 쪽수 : 256쪽
목차
The Offensive Marketing Approach: POISE; How Offensive Marketing Builds Above-Average Profits; Offensive Vision and Attitudes; The Integrated Marketing Approach; Business Analysis; Developing a Distinctive View of the Future; Developing Winning Strategies; Marketing Planning; Segmentation; Brand Development; New Product and Service Development; Communications; Market Research; Pricing, Channel Marketing; Post Script: Offensive Marketing: The Way Ahead
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