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· 제목 : Emerging Market Multinationals : Managing Operational Challenges for Sustained International Growth (Hardcover)
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 경제일반
· ISBN : 9781107073142
· 쪽수 : 230쪽
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 경제일반
· ISBN : 9781107073142
· 쪽수 : 230쪽
목차
Foreword; Preface; List of abbreviations; 1. Introduction: the rise of EMNCs; 2. Understanding the challenges of internationalization; 3. Country selection; 4. Entry mode selection; 5. Establishment; 6. Operation; 7. Integration; 8. Expansion; 9. Conclusion; References; Index.
