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· 제목 : ASEAN Champions : Emerging Stalwarts in Regional Integration (Hardcover)
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9781107129009
· 쪽수 : 264쪽
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9781107129009
· 쪽수 : 264쪽
목차
Part I. The Antecedents of ASEAN Integration: 1. Our core arguments; 2. Mapping ASEAN integration; 3. Toward an ASEAN economic community; Part II. ASEAN Champions: Strategies for Enduring Success: 4. Preserving institutional legacy; 5. Leveraging market power; 6. Pioneering marketing strategies; 7. Deepening localization; 8. Fostering internationalization; 9. Building synergy; 10. Nurturing human capital; Part III. Strategic Imperatives and Policy Implications: 11. Implications for management and policy; 12. Epilogue.
