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· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781111525200
· 쪽수 : 400쪽
목차
Part I: INTRODUCTION TO STRATEGIC MANAGEMENT. 1. Developing the Competitive Strategic Process. 2. Governing Stakeholders and Business Ethics. Part II: THE NATURE OF COMPETITIVE ADVANTAGE. 3. Identifying Opportunities and Threats through External Analysis. 4. Building Competitive Advantage. Part III: BUILDING AND SUSTAINING LONG-RUN COMPETITIVE ADVANTAGE. 5. Positioning for Competitive Business-Level Strategy. 6. Global Strategy. 7. Long-Run Profitability through Corporate-Level Strategy. Part IV: STRATEGY IMPLEMENTATION. 8. Strategic Change. 9. Implementing Strategy through Organizational Design. Part V: CASES. SGI versus Dell. The Home Video Game Industry. The Global Auto Industry. IKEA. Rise of IBM. Fall of IBM. IBM in 2009.