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· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781133584650
· 쪽수 : 528쪽
목차
PART I: INTRODUCTION TO STRATEGIC MANAGEMENT. 1. Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage. 2. External Analysis: The Identification of Opportunities and Threats. PART II: THE NATURE OF COMPETITIVE ADVANTAGE. 3. Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability. 4. Building Competitive Advantage Through Functional-Level Strategy. PART III: STRATEGIES. 5. Building Competitive Advantage Through Business-Level Strategy. 6. Business-Level Strategy and the Industry Environment. 7. Strategy and Technology. 8. Strategy in the Global Environment. 9. Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing. 10. Corporate-Level Strategy: Formulating and Implementing Related and Unrelated Diversification. PART IV: IMPLEMENTING STRATEGY. 11. Corporate Performance, Governance, and Business Ethics. 12. Implementing Strategy in Companies that Compete in a Single Industry. 13. Implementing Strategy in Companies that Compete Across Industries and Countries. CASES. 1. Home Video Game Industry, 1968-2011. 2. How SAP's Business Model and Strategies Made it the Global Business Software Leader - Part I. 3. SAP and the Evolving Global Business Software Industry in 2011 - Part 2. 4. Internet Search and the Growth of Google. 5. GE: Ecomagination - Driving Sustainable Growth for GE. 6. Nike: Sweatshops and Business Ethics. 7. eBay and the Online Auction and Retail Sales Industry in 2011. 8. The Evolution of the Small Package Express Delivery Industry, 1973-2010. 9. How Amazon.com Became the Leading Online Retailer in 2011. 10. Whole Food Markets in 2010: How to Grow in an Increasingly Competitive Market? 11. Tom Tom: New Competition Everywhere! 12. Viacom is Successful in 2011. 13. The Apollo Group. 14. Is Yahoo's Business Model Working in 2011? 15. Boeing Commercial Aerospace in 2011. 16. Alarm Ringing: Nokia in 2010. 17. KCI Technologies: Engineering the Future, One Employee at a Time. 18. Airborne Express: The Underdog. 19. American Airlines Since Deregulation. 20. Cemex's Acquisition Strategy. 21. 3M: The Second Century. 22. Merck, the FDA and the Vioxx Recall.