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· 제목 : Foundations of Strategy (Paperback, 2, Revised) 
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781118914700
· 쪽수 : 392쪽
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781118914700
· 쪽수 : 392쪽
목차
Preface to 2nd edition ix
Preface to 1st edition x
Online teaching and learning resources xi
Case list xii
1 The concept of strategy 1
2 Industry analysis 39
3 Resources and capabilities 81
4 The nature and sources of competitive advantage 119
5 Industry evolution and strategic change 151
6 Technologyi¿½]based industries and the management of innovation 193
7 Corporate strategy 233
8 Global strategies and the multinational corporation 271
9 Realizing strategy 309
10 Current trends in strategic management 343
Glossary 365
Index 371
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