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· 분류 : 외국도서 > 경제경영 > 의사결정/문제해결
· ISBN : 9781119941880
· 쪽수 : 480쪽
목차
Preface to Eighth Edition xvii
Guide to Web Resources xix
PART I INTRODUCTION 1
1 The Concept of Strategy 3
Introduction and Objectives 4
The Role of Strategy in Success 4
The Basic Framework for Strategy Analysis 10
A Brief History of Business Strategy 12
Strategy Today 15
How Is Strategy Made? The Strategy Process 21
Strategic Management of Not-For-Profit Organizations 25
Summary 27
Self-Study Questions 28
Notes 29
PART II THE TOOLS OF STRATEGY ANALYSIS 31
2 Goals, Values, and Performance 33
Introduction and Objectives 34
Strategy as a Quest for Value 35
Putting Performance Analysis into Practice 41
Beyond Profit: Values and Corporate Social Responsibility 49
Beyond Profit: Strategy and Real Options 52
Summary 55
Self-Study Questions 56
Notes 57
3 Industry Analysis: The Fundamentals 59
Introduction and Objectives 60
From Environmental Analysis to Industry Analysis 60
Analyzing Industry Attractiveness 62
Applying Industry Analysis to Forecasting Industry Profitability 73
Using Industry Analysis to Develop Strategy 74
Defining Industries: Where to Draw the Boundaries 77
From Industry Attractiveness to Competitive Advantage: Identifying Key Success Factors 79
Summary 83
Self-Study Questions 84
Notes 84
4 Further Topics in Industry and Competitive Analysis 87
Introduction and Objectives 88
Extending the Five Forces Framework 88
Dynamic Competition: Hypercompetition, Game Theory, and Competitor Analysis 91
Segmentation and Strategic Groups 99
Summary 106
Self-Study Questions 107
Notes 107
5 Analyzing Resources and Capabilities 111
Introduction and Objectives 112
The Role of Resources and Capabilities in Strategy Formulation 112
Identifying Resources and Capabilities 116
Appraising Resources and Capabilities 126
Developing Strategy Implications 131
Summary 136
Self-Study Questions 137
Notes 138
6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation 141
Introduction and Objectives 142
From Strategy to Execution 143
Organizational Design: The Fundamentals of Organizing 147
Organizational Design: Choosing the Right Structure 157
Summary 164
Self-Study Questions 165
Notes 166
PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE 167
7 The Sources and Dimensions of Competitive Advantage 169
Introduction and Objectives 170
How Competitive Advantage Emerges and Is Sustained 170
Types of Competitive Advantage: Cost and Differentiation 177
Cost Analysis 179
Differentiation Analysis 188
Implementing Cost and Differentiation Strategies 201
Summary 202
Self-Study Questions 203
Notes 204
8 Industry Evolution and Strategic Change 207
Introduction and Objectives 208
The Industry Life Cycle 209
Managing Organizational Adaptation and Strategic Change 217
Managing Strategic Change 224
Summary 240
Self-Study Questions 241
Notes 242
9 Technology-based Industries and the Management of Innovation 245
Introduction and Objectives 246
Competitive Advantage in Technology-intensive Industries 247
Which Mechanisms Are Effective at Protecting Innovation? 253
Strategies to Exploit Innovation: How and When to Enter 254
Competing for Standards 259
Implementing Technology Strategies: Creating the Conditions for Innovation 265
Summary 272
Self-Study Questions 274
Notes 274
10 Competitive Advantage in Mature Industries 277
Introduction and Objectives 278
Competitive Advantage in Mature Industries 278
Strategy Implementation in Mature Industries: Structure, Systems, and Style 284
Strategies for Declining Industries 287
Summary 290
Self-Study Questions 291
Notes 291
PART IV CORPORATE STRATEGY 293
11 Vertical Integration and the Scope of the Firm 295
Introduction and Objectives 296
Transaction Costs and the Scope of the Firm 297
The Benefits and Costs of Vertical Integration 300
Designing Vertical Relationships 306
Summary 311
Self-Study Questions 312
Notes 313
12 Global Strategy and the Multinational Corporation 315
Introduction and Objectives 316
Implications of International Competition for Industry Analysis 317
Analyzing Competitive Advantage in an International Context 319
Applying the Framework: International Location of Production 322
Applying the Framework: Foreign Entry Strategies 326
Multinational Strategies: Global Integration versus National Differentiation 328
Strategy and Organization within the Multinational Corporation 334
Summary 340
Self-Study Questions 341
Notes 342
13 Diversification Strategy 345
Introduction and Objectives 346
Trends in Diversifi cation over Time 347
Motives for Diversifi cation 350
Competitive Advantage from Diversifi cation 353
Diversification and Performance 358
The Meaning of Relatedness in Diversification 359
Summary 361
Self-Study Questions 362
Notes 362
14 Implementing Corporate Strategy: Managing the Multibusiness Firm 365
Introduction and Objectives 366
The Role of Corporate Management 367
Managing the Corporate Portfolio 367
Managing Individual Businesses 370
Managing Linkages across Businesses 375
Managing Change in the Multibusiness Corporation 379
Governance of Multibusiness Corporations 385
Summary 391
Self-Study Questions 392
Notes 393
15 External Growth Strategies: Mergers,
Acquisitions, and Alliances 395
Introduction and Objectives 396
Mergers and Acquisitions: Causes and Consequences 396
Strategic Alliances 402
Summary 407
Self-Study Questions 407
Notes 408
16 Current Trends in Strategic Management 411
Introduction 412
The New Environment of Business 412
New Directions in Strategic Thinking 417
Redesigning Organizations 421
The Changing Role of Managers 425
Summary 427
Notes 428
Glossary 431
Index 437
