Arthur, Lisa  | Wiley

42,300원  | 20131007  | 9781118733899

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches.

Colin Strong  | Kogan Page

0원  | 20150602  | 9780749472115

Unlock the value of big data and realize the impact it can have both on customer understanding and better business performance with this authoritative guide.

 | Editions Notre Savoir

169,810원  | 20250116  | 9786208557010

Le Big Data et l'analyse predictive revolutionnent le marketing en permettant aux entreprises d'analyser de vastes quantites de donnees structurees et non structurees afin de prevoir les tendances et les comportements des clients. Le Big Data englobe les nombreuses donnees generees par les clients et les operations, tandis que l'analyse predictive utilise l'apprentissage automatique et les techniques statistiques pour anticiper les resultats futurs.

 | LAP Lambert Academic Publishing

171,600원  | 20241203  | 9786208415822

Big Data and Predictive Analytics are revolutionizing marketing by enabling businesses to analyze vast amounts of structured and unstructured data to forecast trends and customer behaviors. Big Data encompasses the extensive data generated by customers and operations, while Predictive Analytics employs machine learning and statistical techniques to anticipate future outcomes.

 | Edizioni Sapienza

169,810원  | 20250116  | 9786208557027

I Big Data e le Predictive Analytics stanno rivoluzionando il marketing, consentendo alle aziende di analizzare grandi quantita di dati strutturati e non strutturati per prevedere le tendenze e i comportamenti dei clienti. I Big Data comprendono gli ampi dati generati dai clienti e dalle operazioni, mentre i Predictive Analytics impiegano tecniche di apprendimento automatico e statistiche per anticipare i risultati futuri.

Chaston, Ian  | Palgrave Macmillan

196,600원  | 20150211  | 9781137488947

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

 | Springer Nature B.V.

71,480원  | 20150210  | 9781349504138

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

Peter C. Verhoef, Edwin Kooge, Natasha Walk  | Routledge

49,000원  | 20160114  | 9781138837973

Singh, Amandeep  | IGI Global

384,310원  | 20210630  | 9781799872313

Explores big data in terms of digital marketing for meaningful analysis of information that can improve marketing strategies using the latest digital techniques. The book covers a range of marketing topics, including search engine marketing, consumer behaviour, social media marketing, online advertising, and how they interact with big data.

Artun, Omer  | Wiley

40,890원  | 20160601  | 9781119037361

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations ? in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. -Implement predictive marketing at any size organization -Deliver a more personalized marketing experience -Automate predictive analytics with machine learning technology -Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.

 | South-Western

146,800원  | 20120715  | 9781133190974

Compelling stories that present a new view of ADHD Smart but Stuck offers 15 true and compelling stories about intelligent, capable teens and adults who have gotten "stuck" at school, work, and/or in social relationships because of their ADHD. Dr.

 | Auerbach Publications

96,660원  | 20241004  | 9781032310442

This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics.

 | Auerbach Publications

161,120원  | 20221027  | 9781032310305

This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics.