| KS OmniScriptum Publishing

107,300원  | 20260422  | 9786209975233

"The mind never thinks without an inner image." (Aristotle) But how do I know what image forms in the consumer's mind, and how can I create it? This book provides answers to precisely these questions and shows ways in which access to the customer can be established using the classic medium of print advertising. It offers insights into how the human brain works when making purchasing decisions and reveals many of the secrets of successful advertising. Clear the stage and raise the curtain.

 | Tradd Street Press

73,900원  | 20260214  | 9781025525327

"Advertising Copy" is a foundational text in the field of marketing and professional writing, authored by the renowned scholar George Burton Hotchkiss. This classic work provides a comprehensive exploration of the essential principles required to create persuasive and effective commercial messages. It delves into the various techniques used to capture audience attention, stimulate interest, and ultimately drive consumer action.

 | Tradd Street Press

51,700원  | 20260214  | 9781025530673

"Advertising Copy" is a foundational text in the field of marketing and professional writing, authored by the renowned scholar George Burton Hotchkiss. This classic work provides a comprehensive exploration of the essential principles required to create persuasive and effective commercial messages. It delves into the various techniques used to capture audience attention, stimulate interest, and ultimately drive consumer action.

 | Repro India Limited

20,330원  | 20220920  | 9798888154281

We live in a connected age where we can snack on media 24/7, viewing what we want, when we want, and how much we want. Many of us participate with brands and content in social media and online in ways that are engaging and behavior-changing. The advertising ecosystem has changed because of the ever-evolving digital landscape. To reflect the changes in the advertising industry, I changed and expanded the third edition of Advertising by Design.

 | Routledge

0원  | 20250523  | 9780415841085

Stuck in Flash Advertising? Break free in HTML5.There are plenty of HTML5 resources out there and available. However, there are no resources on Flash-to-HTML5 design out there for designers who create digital advertising. HTML5 Advertising comes to the rescue and fills the void by providing relevant guidance, insight and advice. Through numerous, real-world advertising projects, readers learn how to create "flash-like" interactive and animated content using HTML5, JavaScript, and CSS3. With these guidelines, you will be able to take your Flash skill sets and create and deliver consistent, scalable, multimedia user experiences across a bevy of established platforms and devices. Not only does this book guide you through HTML5 ad design, it also documents and establishes industry standards, specifications and best practices.

 | Tradd Street Press

46,150원  | 20260214  | 9781025471525

"Outdoor Advertising" by Wilmot Lippincott offers a comprehensive look at the principles and practices of visual marketing in the early 20th century. As advertising evolved into a sophisticated industry, this work serves as an essential guide for understanding the strategies behind billboards, posters, streetcar signs, and electric displays.

 | Tradd Street Press

38,750원  | 20260214  | 9781025492919

"Advertising Response" provides a comprehensive analysis of the factors that influence consumer reactions to advertising. Written by H.M. Donovan, this foundational work explores the psychological and practical elements that drive public engagement with marketing materials. The text examines various methods for measuring the effectiveness of advertisements, offering insights into how repetition, memory, and visual appeal contribute to consumer recall and purchasing decisions.

 | Tradd Street Press

60,950원  | 20260214  | 9781025489797

"Advertising Response" provides a comprehensive analysis of the factors that influence consumer reactions to advertising. Written by H.M. Donovan, this foundational work explores the psychological and practical elements that drive public engagement with marketing materials. The text examines various methods for measuring the effectiveness of advertisements, offering insights into how repetition, memory, and visual appeal contribute to consumer recall and purchasing decisions.

 | Tradd Street Press

68,350원  | 20260214  | 9781025262048

"Advertising to Women" is a comprehensive study of the principles and practices of marketing directed specifically toward the female consumer. Written during the burgeoning commercial era of the early 20th century, Carl A. Naether offers an in-depth analysis of the psychological and aesthetic factors that influence women's purchasing decisions.

 | Tradd Street Press

46,150원  | 20260214  | 9781025266282

"Advertising to Women" is a comprehensive study of the principles and practices of marketing directed specifically toward the female consumer. Written during the burgeoning commercial era of the early 20th century, Carl A. Naether offers an in-depth analysis of the psychological and aesthetic factors that influence women's purchasing decisions.

 | Hutson Street Press

51,700원  | 20250522  | 9781024388893

Explore the intersection of art and commerce with "Art In Advertising: An Illustrated Monthly For Business Men, Volumes 7-8." This collection offers a fascinating glimpse into the advertising strategies and artistic styles of a bygone era. Authored by Elisabeth L. Sylvester, this compilation showcases the visual language used to capture consumer attention in the early 20th century.Delve into the creative designs and marketing techniques that shaped business and culture.

 | Hutson Street Press

73,900원  | 20250522  | 9781024383225

Explore the intersection of art and commerce with "Art In Advertising: An Illustrated Monthly For Business Men, Volumes 7-8." This collection offers a fascinating glimpse into the advertising strategies and artistic styles of a bygone era. Authored by Elisabeth L. Sylvester, this compilation showcases the visual language used to capture consumer attention in the early 20th century.Delve into the creative designs and marketing techniques that shaped business and culture.

 | Tradd Street Press

38,750원  | 20260214  | 9781025784281

"Layout in Advertising" is a foundational text in the field of graphic design and commercial art, authored by the influential designer William Dwiggins. This seminal work provides a comprehensive analysis of the structural and aesthetic elements required to create effective and visually compelling advertisements. Dwiggins meticulously breaks down the process of arranging text, images, and white space to capture consumer attention and convey a clear message.

 | Forgotten Books

28,960원  | 20180424  | 9781330038123

Supporting great history teaching: developing confident, articulate and successful historians. ? Our new resources* include 16 Student Books ? one for every option in the Edexcel GCSE (9?1) History specification ? for first teaching from September 2016.

 | Tradd Street Press

35,050원  | 20260214  | 9781025263885

"Advertising the Church" is a significant historical exploration into the strategic intersection of religious outreach and modern marketing techniques. Compiled and edited by Francis H. Case, this volume gathers a series of addresses delivered at the prestigious Church Department sessions of the Associated Advertising Clubs of the World during their 1923 Atlantic City and 1924 Wembley conferences.