| Routledge

65,530원  | 20250523  | 9780415841085

Stuck in Flash Advertising? Break free in HTML5.There are plenty of HTML5 resources out there and available. However, there are no resources on Flash-to-HTML5 design out there for designers who create digital advertising. HTML5 Advertising comes to the rescue and fills the void by providing relevant guidance, insight and advice. Through numerous, real-world advertising projects, readers learn how to create "flash-like" interactive and animated content using HTML5, JavaScript, and CSS3. With these guidelines, you will be able to take your Flash skill sets and create and deliver consistent, scalable, multimedia user experiences across a bevy of established platforms and devices. Not only does this book guide you through HTML5 ad design, it also documents and establishes industry standards, specifications and best practices.

 | Hutson Street Press

48,910원  | 20250522  | 9781024388893

Explore the intersection of art and commerce with "Art In Advertising: An Illustrated Monthly For Business Men, Volumes 7-8." This collection offers a fascinating glimpse into the advertising strategies and artistic styles of a bygone era. Authored by Elisabeth L. Sylvester, this compilation showcases the visual language used to capture consumer attention in the early 20th century.Delve into the creative designs and marketing techniques that shaped business and culture.

 | Hutson Street Press

69,910원  | 20250522  | 9781024383225

Explore the intersection of art and commerce with "Art In Advertising: An Illustrated Monthly For Business Men, Volumes 7-8." This collection offers a fascinating glimpse into the advertising strategies and artistic styles of a bygone era. Authored by Elisabeth L. Sylvester, this compilation showcases the visual language used to capture consumer attention in the early 20th century.Delve into the creative designs and marketing techniques that shaped business and culture.

 | Forgotten Books

26,950원  | 20180424  | 9781330038123

Supporting great history teaching: developing confident, articulate and successful historians. ? Our new resources* include 16 Student Books ? one for every option in the Edexcel GCSE (9?1) History specification ? for first teaching from September 2016.

 | Psychology Press

73,990원  | 20250523  | 9781138882898

The successful advertisers of the 21st century must understand the importance of diversity in American Society. A number of characteristics must be considered such as: gender, age, ethnicity, sexual orientation, etc. Today over a quarter of Americans ide

 | Routledge

232,650원  | 20250523  | 9780815360100

When Jelly is entered into the Best Food Competition, it makes him wobble with worry. Everyone loves chicken nuggets and pizza - but does everyone love jelly? Suddenly he's filled with self-doubt. But soon Jelly learns that the things that make us different should be celebrated... and that it's definitely OK to have a wobble every now and then.

 | Springer Nature B.V.

69,980원  | 20221214  | 9783658386344

Find out how to increase your marketing success with this book on neuro-advertising. Marketing is one of the most important departments in a company. It is responsible for attracting new customers and retaining existing customers. Unfortunately, in many cases, high budgets are spent on marketing strategies that have little effect. This book on neuro-advertising will help you to effectively increase the impact of your advertising.

Mann, Evelyn P.  | Nova Science Pub Inc

196,870원  | 20120126  | 9781613246795

Presents research in the study of the types and trends of various advertising techniques. This book discusses topics that include the lipdub as a trend in corporate communications; interactive digital television (IDTV) advertising; differential effects of visual and verbal elements in advertisements for new brands and extensions; and, more.

Tibbs, Andy  | Routledge

97,260원  | 20091127  | 9780415544665

Suitable for advertising creatives, designers, account managers, PR/publicity consultants or marketing managers, this title intends to offers a source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply.

Stoklossa, Uwe/ Rempen, Thomas (EDT)  | Thames & Hudson

67,440원  | 20070122  | 9780500513408

This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance. It explores the world of visual perception, optical tricks and illusion.

Yeshin, Tony  | Cengage Learning Emea

100,710원  | 20050725  | 9781844801602

Advertising is a comprehensive and highly accessible textbook, providing both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice. This text is suitable for undergraduate students of Marketing, in particular Advertising and Marketing Communications and postgraduate students on marketing-led Masters. Tony Yeshin has a background that successfully combines professional practice and academe. Following several years in the advertising profession with both large international agencies as well as smaller operations, his client experience is wide-ranging. During his career he handled an extensive variety of Client companies from Procter & Gamble and Texaco to Jaffa, Royal Caribbean Cruise Lines and General Foods. His experience ranges across F.M.C.G. to Leisure and Tourism, as well as non-profit organisations. For the past 11 years he has been a Senior Lecturer in Marketing at the University of Greenwich, where he has been responsible for the development of programmes both at undergraduate and post-graduate levels within the field of Marketing Communications.

 | Routledge

232,650원  | 20250523  | 9781138677883

This book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Adopting a social semiotic approach, and exploring key examples including Greenpeace’s "Everything is NOT Awesome" brandjacking advert, Volkswagen’s "Think Blue" campaign and Unilever’s "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion.

 | Routledge

63,420원  | 20250523  | 9781138677890

This book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Adopting a social semiotic approach, and exploring key examples including Greenpeace’s "Everything is NOT Awesome" brandjacking advert, Volkswagen’s "Think Blue" campaign and Unilever’s "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion.

 | Routledge

306,670원  | 20250514  | 9781032621319

The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

 | Routledge

105,720원  | 20250514  | 9781032596136

The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.