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"bad pharma"(으)로 4개의 도서가 검색 되었습니다.
Bad Pharma (How Medicine is Broken, and How We Can Fix it)

Bad Pharma (How Medicine is Broken, and How We Can Fix it)

Ben Goldacre  | Fourth Estate
25,020원  | 20130718  | 9780007498086
'Bad Science' hilariously exposed the tricks that quacks and journalists use to distort science, becoming a 400,000 copy bestseller. Now Ben Goldacre puts the $600bn global pharmaceutical industry under the microscope. What he reveals is a fascinating, terrifying mess.
Bad Pharma: How Drug Companies Mislead Doctors and Harm Patients (How Drug Companies Mislead Doctors and Harm Patients)

Bad Pharma: How Drug Companies Mislead Doctors and Harm Patients (How Drug Companies Mislead Doctors and Harm Patients)

Goldacre, Ben  | Farrar, Straus and Giroux
31,340원  | 20140401  | 9780865478060
"Smart, funny, clear, unflinching: Ben Goldacre is my hero." ―Mary Roach, author of Stiff, Spook, and Bonk We like to imagine that medicine is based on evidence and the results of fair testing and clinical trials. In reality, those tests and trials are often profoundly flawed. We like to imagine that doctors who write prescriptions for everything from antidepressants to cancer drugs to heart medication are familiar with the research literature about these drugs, when in reality much of the research is hidden from them by drug companies. We like to imagine that doctors are impartially educated, when in reality much of their education is funded by the pharmaceutical industry. We like to imagine that regulators have some code of ethics and let only effective drugs onto the market, when in reality they approve useless drugs, with data on side effects casually withheld from doctors and patients. All these problems have been shielded from public scrutiny because they are too complex to capture in a sound bite. Ben Goldacre shows that the true scale of this murderous disaster fully reveals itself only when the details are untangled. He believes we should all be able to understand precisely how data manipulation works and how research misconduct in the medical industry affects us on a global scale. With Goldacre's characteristic flair and a forensic attention to detail, Bad Pharma reveals a shockingly broken system in need of regulation. This is the pharmaceutical industry as it has never been seen before.
The Three Little Unicorns and the Big, Bad Dragon (15 Techniques for Creating Brand Strategy in Pharma and Medtech)

The Three Little Unicorns and the Big, Bad Dragon (15 Techniques for Creating Brand Strategy in Pharma and Medtech)

 | Make Believe Ideas
0원  | 20200901  | 9781789478358
Intelligent, witty and utterly compelling fantasy: Six of Crows meets The Prestige, for fans of V.E. Schwab.
Bad Science (Quacks, Hacks, and Big Pharma Flacks)

Bad Science (Quacks, Hacks, and Big Pharma Flacks)

Goldacre, Ben  | Faber & Faber
0원  | 20101012  | 9780865479180
Have you ever wondered how one day the media can assert that alcohol is bad for us and the next unashamedly run a story touting the benefits of daily alcohol consumption? Or how a drug that is pulled off the market for causing heart attacks ever got approved in the first place? How can average readers, who aren’t medical doctors or Ph.D.s in biochemistry, tell what they should be paying attention to and what’s, well, just more bullshit? Ben Goldacre has made a point of exposing quack doctors and nutritionists, bogus credentialing programs, and biased scientific studies. But he has also taken the media to task for its willingness to throw facts and proof out the window in its quest to sell more copies. Now Goldacre is taking on America and its bad science in this revised version of his runaway U.K. bestseller. But he’s not here just to tell you what’s wrong. Goldacre is here to teach you how to evaluate placebo effects, double-blind studies, and sample size, so that you can recognize bad science when you see it. You’re about to feel a whole lot better.
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