Adamson, Allen P.  | Palgrave Macmillan

26,940원  | 20070807  | 9781403984906

In an era in which complex marketing theories compete for attention, it is harder than ever to communicate a brand's message. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding, and stay away from needlessly complicated strategies. Drawing on years of experience with some of the world's top brands, he shows how to reach customers and make your brand resonate. He also looks behind the scenes at traditional names like Maxwell House and newcomers like iPod, explaining what they do right--and wrong.

 | Te Neues Pub Group

180,650원  | 20181201  | 9783961711055

From beauty and wellness, fashion, jewellery, and accessories, to cars, technology, leisure, and travel, Ultimate Lifestyle Collection for Women - A Curated Selection of the Best Brands for Women on the Planet features more than 200 of the best products and services from the world's leading brands. Text in English, German and French.

인터브랜드  | 세종서적

22,500원  | 20130222  | 9788984073616

1984년 세계 최초로 브랜드 가치평가를 실시한 인터브랜드는 오늘날까지 5,000여 개의 브랜드 가치평가 프로젝트를 진행했으며 수많은 브랜드 및 마케팅 랭킹 중에 최고의 신뢰와 권위를 자랑한다. 매년 100대 글로벌 브랜드를 발표하는 인터브랜드는 브랜드들의 한 해 동안의 성과와 가치평가, 그리고 앞으로의 성장에 관한 날카로운 통찰을 통해 여타의 브랜드 및 마케팅 관련 랭킹과는 차별화된 콘텐츠를 제공한다. 숫자와 도식으로 이루어진 기존 경제전망서의 획일화된 틀에서 벗어난 이 책은 우리 일상에 녹아든 100대 글로벌 브랜드의 최근 활동과 미래를 점칠 수 있는 신개념의 책으로, 글들로 빽빽하게 채워진 지루한 경제서가 아닌 새로운 유형의 ‘보는’ 경제경영서이다. 또한 이 책은 세계 도처에 있는 인터브랜드의 지사들 중 한국법인과 국내 독점계약을 통해 세계 최초로 발간되었으며, 한눈에 브랜드의 가치를 알아볼 수 있도록 다양한 이미지들로 구성되어 있다.

Horst Friedrichs  | Prestel Pub

86,710원  | 20151215  | 9783791349466

Featuring hundreds of photographs, this lavishly illustrated guide to some of the most distinguished British brands takes a fascinating, behind-the-scenes look at their enduring success.

 | Guidewords Publishing

26,340원  | 20200106  | 9780996576062

What was the name of the first maple flavor instant oatmeal cereal? What brand is the oldest major soft drink in America? What do the “m’s” in M&Ms stand for? Who was the Barbie doll named after? Which toothpaste had Bucky Beaver as a mascot?The answers to these burning questions ? and many more ? can be found in the book, Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s.This remarkable book features fascinating stories of 156 best and worst brands of the Boomer era.

 | Mikkelsen Twins

35,160원  | 20190621  | 9781950788309

If you plan on knowing best strategies & tips for Digital Marketing, and want to be the top Influencers, then keep reading…In the last decade, social media has gained much notoriety as a means of making income. In fact, so many digital marketers and companies alike, have built a financial empire off the bounties of digital marketing.Organizations and industries alike now choose social media, especially popular platforms like Facebook, Instagram, and YouTube for their marketing hub.

Harvey Young  | Wiley

44,800원  | 20130927  | 9781118604342

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms.

 | Trusted Media Brands

28,880원  | 20230926  | 9781621459675

Yohn, Denise Lee  | Jossey-Bass

39,190원  | 20140415  | 9781118611258

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built--and Denise Lee Yohn knows exactly how to do it.