설주택  | 부크크(bookk)

19,000원  | 20190508  | 9791127272371

여기 는 그동안 브랜딩하며 성공하고 실패했던 실제 경험한 스토리를 기초로 참으로 만들고 싶은 브랜드를 어떻게 만들 수 있는지 그 솔루션을 제공하려 한다. 나아가 브랜드에 대한 정확한 사고의 출발점을 제공하고 브랜드의 성패를 시간의 문제로 바꿀 힌트도 제시한다. 또한 이 책을 통해 브랜드를 만드는 브랜더들의 열정과 에너지가 좀 더 효율적으로 집약 되길 바란다. 몇 년이 지난 브랜드가 깊은 계곡으로 빠져 헤어나지 못해도 그리고 정작 필요한 시기에 또 다른 변화의 방법이 강구되어야 함에도 꼼짝달싹하지 못할 경우, 한번 들여다 보고 점검해 볼 참고서의 역할이 되면 참 좋겠다. 새로운 브랜더를 들이고 또 내보내는 비극적인 일이 지속 반복되지 않길 간절히 바라기 때문이다.

James A. Brander, James A. Brander  | Pearson Education Limited

56,000원  | 20160116  | 9781292159140

For courses in Managerial Economics. A Problem-based Approach that Uses Modern Theories and Real-world Examples Managerial Economics and Strategy uses real-­world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers.

 | Lector House

12,160원  | 20200721  | 9789390198887

Ballads Of Books: Chosen By Brander Matthews This book is a result of an effort made by us towards making a contribution to the preservation and repair of original classic literature. In an attempt to preserve, improve and recreate the original content, we have worked towards: 1.

 | Hansebooks

78,010원  | 20161218  | 9783743608290

Joh. Heinrich Lamberts zwolfjahriger Briefwechsel mit Georg Friedrich Brander ist ein unveranderter, hochwertiger Nachdruck der Originalausgabe aus dem Jahr 1781. Hansebooks ist Herausgeber von Literatur zu unterschiedlichen Themengebieten wie Forschung und Wissenschaft, Reisen und Expeditionen, Kochen und Ernahrung, Medizin und weiteren Genres. Der Schwerpunkt des Verlages liegt auf dem Erhalt historischer Literatur.

 | Gale ECCO, Print Editions

48,560원  | 20180419  | 9781379778882

The 18th century was a wealth of knowledge, exploration and rapidly growing technology and expanding record-keeping made possible by advances in the printing press. In its determination to preserve the century of revolution, Gale initiated a revolution of its own: digitization of epic proportions to preserve these invaluable works in the largest archive of its kind.

 | Gale ECCO, Print Editions

55,510원  | 20180425  | 9781385857977

The 18th century was a wealth of knowledge, exploration and rapidly growing technology and expanding record-keeping made possible by advances in the printing press. In its determination to preserve the century of revolution, Gale initiated a revolution of its own: digitization of epic proportions to preserve these invaluable works in the largest archive of its kind.