최재훈, 서지은  | 북랩

18,900원  | 20200707  | 9791165392550

브랜딩의 개념에서 스토리, 디자인, 마케팅은 모두 브랜딩의 소유다. 브랜드를 잘 구성하고 디자인해서 어느 누구에게도 보여줄 수 없다면 무용지물. 스토리텔링 없는 마케팅은 증발되기 마련이며 제대로 된 디자인 없는 브랜딩 전략 역시 마찬가지다. 우리 브랜드만의 유일무이한 스토리텔링을 발굴하고 소비자에게 제대로 표현하기 위해 디자인하며 현재가치와 미래 나아가고자 하는 비전에 따른 브랜딩 전략이 필요하다.

 | Wonderfulize

18,600원  | 20191010  | 9781733871112

Learn what goes into making a great logo!This book is a compact yet comprehensive guidebook on logo design. Measuring a mere?4” by 6” in size and at a trim 58?pages, it fits in any briefcase, backpack, pocketbook, or desktop drawer.It is for those new to the concept of logo design as well as for the experienced designer looking for a fun and quick refresher. It is filled with over 100 full-color logos and is visually enjoyable to read as well.

 | KS OmniScriptum Publishing

78,220원  | 20250817  | 9786202419130

Through their activities, nations send messages and information about themselves almost continuously. Based on this information and numerous other associations, a certain image of a country emerges in people's minds. Nation branding refers to the attempt to influence the image of a country (positively) at home and abroad in a similar way to a trademark. This paper essentially examines the country brand Germany, with a particular focus on the 2006 World Cup.

 | KS OmniScriptum Publishing

78,220원  | 20250817  | 9786202419093

Narody poprzez swoje działania niemal nieprzerwanie wysyłaj? komunikaty i informacje o sobie. Na podstawie tych informacji i wielu innych skojarze? w umysłach ludzi powstaje okre?lony wizerunek kraju. Nation Branding oznacza prob? wywarcia (pozytywnego) wpływu na wizerunek kraju w kraju i za granic?, podobnie jak w przypadku marki handlowej.

 | KS OmniScriptum Publishing

78,220원  | 20250817  | 9786202419109

Attraverso le loro attivita, le nazioni trasmettono quasi incessantemente messaggi e informazioni su se stesse. Sulla base di queste informazioni e di numerose altre associazioni, nella mente delle persone si forma una determinata immagine del Paese. Il nation branding e il tentativo di influenzare (in modo positivo) l'immagine di un Paese all'interno e all'estero, in modo simile a un marchio commerciale.

 | Routledge

0원  | 20250523  | 9780415634731

Branding Gandhi renews attention to thinking about our relationship with stuff through Gandhi's politics, his image, his things, and the history of branding Gandhi.

 | KS OmniScriptum Publishing

145,270원  | 20250430  | 9786208443801

This book is a practical guide for churches seeking to build strong, authentic brands that enhance community presence, deepen engagement, and attract new members. Grounded in the belief that a church's brand should reflect its spiritual mission, it offers a step-by-step approach to clarifying vision, defining core values, and communicating a clear identity. As Proverbs 29:18 says, "Where there is no vision, the people perish" (KJV), emphasizing the need for a faith-driven direction in branding.

 | AV Akademikerverlag

128,510원  | 20120514  | 9783639410013

Revision with unchanged content. With limited advertising and marketing budgets and an over communicated world, finding a niche or a unique differentiator for a university has be­come crucial. This statement will be supported by the research from Jack Trout and Al Ries in their many books on "Positioning". In addition, some journal ar­ti­cles and textbooks by Phil Kotler, D. Akers, and others support the need for differen­tiating your product or service.

 | Routledge

87,720원  | 20241128  | 9781032516042

This book is a cultural history of post-Wall urban, social, political, and cultural transformations in Berlin.

Victionary  | Victionary

46,000원  | 20241128  | 9789887566632

With a selection of contemporary graphics and brand identities, Dynamic Branding showcases the best examples of flexible graphic systems that adapt to the Age of Data. In an increasingly digital world, brands are faced with the challenge of reshaping their identities in order to solidify their presence both online and offline, not to mention a variety of other mediums. As a result, many designers and creatives have chosen to break the common notion of “never change your identity” and opted for fluid, adaptive graphics that flexibly adapt to each platform they are placed on. Interweaving elements that span across graphics, motion, and more, Dynamic Branding showcases the best examples of graphic systems that skilfully shapeshift across mediums to bring out the best of what their brand has to offer while maintaining its integrity and core values.

 | Anson Street Press

35,290원  | 20250328  | 9781023106276

"The Branding Iron" by Katharine Newlin Burt immerses readers in the rugged world of early 20th-century western ranch life, exploring themes of love, identity, and societal expectations. This compelling work of western fiction weaves a tale of romance and difficult choices against the backdrop of a vast and unforgiving landscape.A classic example of historical romance, "The Branding Iron" explores the complexities of human relationships, particularly the challenges of a poignant love triangle.

 | Anson Street Press

59,500원  | 20250328  | 9781023106320

"The Branding Iron" by Katharine Newlin Burt immerses readers in the rugged world of early 20th-century western ranch life, exploring themes of love, identity, and societal expectations. This compelling work of western fiction weaves a tale of romance and difficult choices against the backdrop of a vast and unforgiving landscape.A classic example of historical romance, "The Branding Iron" explores the complexities of human relationships, particularly the challenges of a poignant love triangle.

 | Writers Branding LLC

33,500원  | 20251201  | 9798895314203

Synopsis: What if the greatest deception in human history was not born in rebellion, but in imitation?In The Untold Story of Satan's Seed, David Pinkston reveals one of the most misunderstood truths hidden within the Bible. He uncovers how deception quietly took root in the early church and continues to shape what millions believe today. With courage, reason, and Scripture as his only guide, he exposes centuries of misdirection and invites readers to test everything against the Word of God.

 | Writers Branding LLC

22,330원  | 20251201  | 9798895314180

Synopsis: What if the greatest deception in human history was not born in rebellion, but in imitation?In The Untold Story of Satan's Seed, David Pinkston reveals one of the most misunderstood truths hidden within the Bible. He uncovers how deception quietly took root in the early church and continues to shape what millions believe today. With courage, reason, and Scripture as his only guide, he exposes centuries of misdirection and invites readers to test everything against the Word of God.

 | Sciencia Scripts

80,080원  | 20200713  | 9786200913791

The training manual contains a course on HR branding. The manual covers the main theoretical issues (history, basic concepts, resources for work, implementation practice, brand audit, evaluation of brand effectiveness). It also gives a brief practical experience on the example of Russian and foreign companies. The training manual is designed for trainees, entrepreneurs and personnel management specialists.