Google+ for Business (How Google’s Social Network Changes Everything)
Brogan, Chris | Pearson P T R
37,900원 | 20111219 | 9780789749147
Top social media consultant and Google+ early adopter Chris Brogan shows business people how to leverage its immense potential before their competitors even realize it's there.
Chris Brogan is the New York Times bestselling co-author of Trust Agents, a professional speaker, and president of Human Business Works. He has been involved with social networks since the BBSes of the 1980s, and began blogging in 1998, when it was still called journaling. He co-founded the international unconference experience, PodCamp, which teaches media making to individuals worldwide, and has keynoted many major corporate, technology, and web culture events. Brogan consults with Fortunereg; 100 companies such as PepsiCo, GM, and Microsoft on the future of business communications and social technologies, and is featured monthly columnist for Entrepreneur Magazine.
Chris Brogan is a New York Times bestselling author and professional speaker, as well as president of Human Business Works. He has been involved with social networks since the bulletin board services of the 1980s and started blogging in 1998, when it was called journaling. Chris cofounded the international unconference experience, PodCamp, which teaches media making and its value to people all over the world. He keynotes at many major corporate events, as well as several technology and web culture events.
Chris Brogan is a New York Timesbestselling author and professional speaker, as well as president of Human Business Works. He has been involved with social networks since the bulletin board services of the 1980s and started blogging in 1998, when it was called journaling. Chris cofounded the international unconference experience, PodCamp, which teaches media making and its value to people all over the world. He keynotes at many major corporate events, as well as several technology and web culture events.
Chris Broganis the New York Times bestselling co-author of Trust Agents, a professional speaker, and president of Human Business Works. He co-founded the international unconference experience, PodCamp, which teaches media making to individuals worldwide, and has keynoted many major corporate, technology and web culture events. Brogan consults with Fortune?100 companies such as PepsiCo, GM and Microsoft on the future of business communications and social technologies and is featured monthly columnist for Entrepreneur Magazine.
Chris Brogan is the New York Times bestselling co-author of Trust Agents, a professional speaker, and president of Human Business Works. He has been involved with social networks since the BBSes of the 1980s, and began blogging in 1998, when it was still called journaling. He co-founded the international unconference experience, PodCamp, which teaches media making to individuals worldwide, and has keynoted many major corporate, technology, and web culture events. Brogan consults with Fortune?100 companies such as PepsiCo, GM, and Microsoft on the future of business communications and social technologies, and is featured monthly columnist for Entrepreneur Magazine.
Google+ is incredibly hot, and its powerful business features make it even more valuable to entrepreneurs and marketers. In this book, top social media consultant and Google+ early adopter Chris Brogan shows businesspeople how to leverage its immense potential before their competitors even realize it's there. This friendly, conversational, business-savvy guide helps businesspeople identify where Google+ is most likely to offer them value, avoid missteps and wasted energy, and get results fast. This is a business book, not a technology book. Business decision-makers will learn: * How Google+ is different, and why the difference matters * Where to start after you sign up * How to define effective Google+ strategy and tactics * How to integrate Google+ into current online/digital strategies * How customers are using Google+ -- and what they're looking for * How businesses are using Google+ -- with case studies from small businesses, enterprises, entrepreneurs, and employees * How to use Circles to organize contacts and interactions far more effectively * How to create posts that draw attention and spark conversations * How to build a simple, low-cost content strategy * How to grow an audience and share others' valuable content * Tips and tactics for going way beyond the basics
The Complete Business Guide to Google+, Today's Hottest New Social Network! Every week, millions more people sign up for Google+: Suddenly, it's today's hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else--and helps you grab those opportunities now, before your competitors do. Top social media professional speaker and business advisor Chris Brogan shows how to get great results fast, without wasting time--and without wasting a dime. Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and a whole lot more. You won't just master innovative new tools like Circles and Hangouts: You'll use them to generate more customers and more cash! Make the right first moves after you've signed up for Google+ Take advantage of links between Google+ and Google search Define the best Google+ strategy and tactics for your business Create a business page that attracts new paying customers Integrate Google+ into your current online/digital strategies Learn how your customers are using Google+--and give them what they're looking for Use Circles to organize your contacts and interactions more effectively Create Google+ posts that draw attention and spark conversations Master warm selling on Google+ Build a simple, low-cost content strategy around Google+ Grow your audience and share others' valuable content Discover new ways to derive even more value from Google+
The first business book on today's super-hot Google+ social network, the great new business alternative to Facebook! Google+ is incredibly hot and its powerful business features make it even more valuable to entrepreneurs and marketers. In this book, top social media consultant and Google+ early adopter Chris Brogan shows you how to leverage its immense potential. This friendly, conversational, business-savvy guide helps you identify where Google+ is most likely to offer you value, avoid missteps and wasted energy and get results fast.
Google+ is incredibly hot, and its powerful business features make it even more valuable to entrepreneurs and marketers. In this book, top social media consultant and Google+ early adopter Chris Brogan shows businesspeople how to leverage its immense potential before their competitors even realize it's there. This friendly, conversational, business-savvy guide helps businesspeople identify where Google+ is most likely to offer them value, avoid missteps and wasted energy, and get results fast. This is a business book, not a technology book. Business decision-makers will learn: * How Google+ is different, and why the difference matters * Where to start after you sign up * How to define effective Google+ strategy and tactics * How to integrate Google+ into current online/digital strategies * How customers are using Google+ -- and what they're looking for * How businesses are using Google+ -- with case studies from small businesses, enterprises, entrepreneurs, and employees * How to use Circles to organize contacts and interactions far more effectively * How to create posts that draw attention and spark conversations * How to build a simple, low-cost content strategy * How to grow an audience and share others'valuable content * Tips and tactics for going way beyond the basics
The Complete Business Guide to Google+, Today's Hottest New Social Network! Every week, millions more people sign up for Google+: Suddenly, it's today's hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else--and helps you grab those opportunities now, before your competitors do. Top social media professional speaker and business advisor Chris Brogan shows how to get great results fast, without wasting time--and without wasting a dime. Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and a whole lot more. You won't just master innovative new tools like Circles and Hangouts: You'll use them to generate more customers and more cash! Make the right first moves after you've signed up for Google+ Take advantage of links between Google+ and Google search Define the best Google+ strategy and tactics for your business Create a business page that attracts new paying customers Integrate Google+ into your current online/digital strategies Learn how your customers are using Google+--and give them what they're looking for Use Circles to organize your contacts and interactions more effectively Create Google+ posts that draw attention and spark conversations Master warm selling on Google+ Build a simple, low-cost content strategy around Google+ Grow your audience and share others' valuable content Discover new ways to derive even more value from Google+
