| Routledge

0원  | 20250523  | 9780415889063

This textbook book not only presents theoretical concepts of consumer behavior but also stresses the application of this conceptual material to marketing strategies and decision making in the private, public, and nonprofit sectors. At the conceptual level, it seeks to present an integrated framework around which the major areas of consumer-behavior knowledge can be discussed. the authors have emphasized what is known about consumers, rather than dwell on the present uncertainty and its implications for future research. Nevertheless, controversial areas still exist and will continue to exist for quite some time, and the student is made aware of this fact.

 | Routledge

299,180원  | 20241202  | 9781032908861

Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.

 | Routledge

119,650원  | 20241202  | 9781032908854

Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.

 | Vibrant Publishers

164,250원  | 20241021  | 9781636512570

Legend in Marketing: Consumer Behavior - Empirical ResearchBy Jagdish N. ShethConsumer Behavior: Empirical Research is a crucial book in the Legend in Marketing series, featuring the influential empirical studies of Dr. Jagdish N. Sheth. This collection highlights the data-driven research that has redefined how marketers understand and respond to consumer behavior.Dr.

Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters  | Cengage

59,000원  | 20240101  | 9789815160611

 | Toronto Academic Press

200,750원  | 20231201  | 9781774697139

Consumer behavior refers to the actions and decisions made when purchasing goods and services. This book explores how consumers make decisions when purchasing goods or services, delving into the psychological, social, and cultural factors that influence consumer behavior, such as perception, learning, motivation, and attitudes.

 | Cengage Learning

532,080원  | 20230701  | 9780357721292

An epic and unforgettable love story begins in Binding 13, the first in the international bestselling and TikTok-phenomenon The Boys of Tommen series, from Chloe Walsh.

 | Wiley

115,960원  | 20230201  | 9781119912415

In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior.

Paul  | McGraw-Hill

36,000원  | 20210101  | 9780071259354

This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book.

 | KS OmniScriptum Publishing

87,600원  | 20201229  | 9786203199727

This is the second research volume entitled "Consumer Behavior: An Insight" by Dr. Amanpreet and Dr. Rajinder Kumar Kapil. The present volume has latest concepts of consumer behavior which includes the impact of corona on marketing, social media concept, cultural manifestation and so on.

 | LAP Lambert Academic Publishing

133,220원  | 20200913  | 9786202803557

Consumer is regarded as the king in modern marketing. In a market economy, the concept of consumer is given the highest priority, and every effort is made to encourage consumer satisfaction. Consumer behavior covers a broad variety of consumers based on diversity in age, sex, culture, taste, preference, educational level, income level, etc. Consumer behavior can be defined as "the decision process and physical activity engaged in evaluating, acquiring, using or disposing of goods and services.

Michael R. Solomon  | Pearson

65,000원  | 20200301  | 9781292318103

A #1 best-selling text for consumer behaviour courses, Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

 | Kendall Hunt Pub Co

0원  | 20170124  | 9781524905576

The recent trend toward increasing global cooperation among blocks of countries was designed to obtain high standards of living for all participants. The authors of Consumer Behavior: An Applied Approach apply this successful principle of interdependency to the field of marketing.

Wayne Hoyer, Deborah J. MacInnis, Rik Pieters  | South-Western Pub

45,000원  | 20170101  | 9781305507272

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings.

 | Vibrant Publishers

164,250원  | 20241226  | 9781636513522

Research in Consumer Behavior by Kent B. Monroe offers a fresh perspective on how consumers make decisions in the marketplace. This volume delves into the psychological and sociological factors that influence purchasing behavior, exploring topics such as price perception, the role of advertising, and the impact of social influence on buying patterns. Monroe combines decades of research with real-world applications, providing actionable insights for marketing professionals and scholars alike.