| SAGE Publications Ltd

133,200원  | 20230513  | 9781529754056

This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.

 | SAGE Publications Ltd

301,350원  | 20230513  | 9781529754063

This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.

 | Oxford University Press

108,620원  | 20220515  | 9780198862567

A concise, fascinating, and practical guide to consumer behaviour, bringing essential theories to life through an impressive array of engaging international case studies.

 | Routledge

348,750원  | 20260122  | 9781032894850

This book consolidates and documents the influence of Western consumerism on Eastern culture and values. A book of interest to researchers of socio-cultural studies, consumer culture theory, cross-cultural psychology and consumer behaviour studies.

 | Sage Pubns Ltd

379,620원  | 20190520  | 9781526450005

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.

 | Sage Publications Ltd

118,400원  | 20190403  | 9781526450012

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.

Isabelle Szmgin  | Oxford University Press

46,000원  | 20150301  | 9780199646449

Isabelle Szmigin and Maria Piacentini Presenting a brand new approach to teaching consumer behaviour, Szmigin and Piacentini move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research, such as Consumer Culture Theory, which are enhancing our understanding of this fascinating subject.

Noel, Hayden/ /  | Ava Acedemia

40,870원  | 20091230  | 9782940373840

Using real-world examples, this book considers different consumers around the world and how their consumption behaviours differ. It highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace.

 | Wiley

39,000원  | 20090602  | 9780470994658

Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept.

 | Routledge

83,970원  | 20241009  | 9781032265018

This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic.

 | Wiley

35,000원  | 20060428  | 9780470093528

Wright, Ray  | Thomson Learning

35,000원  | 20060331  | 9781844801381

Consumer Behaviour is more relevant than ever for today's business and marketing students, and this new text provides readers with the most up-to-date tools and resources they need to pass their exams. Ray Wright's accessible writing style takes readers through the key concepts and theories of Consumer Behaviour in a lively manner, interspersed with examples from a variety of industries and companies.

 | Routledge

67,470원  | 20250523  | 9781783537181

This book provides a comprehensive overview of new insights into consumer behavior mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past.

 | KS OmniScriptum Publishing

129,500원  | 20251107  | 9786209201622

This book examines consumer buying behaviour during festive seasons in Coimbatore, focusing on key festivals such as Diwali, Dusshera, Christmas, and New Year. It aims to analyse consumer preferences, spending patterns, and the factors influencing purchase decisions, including cultural traditions, social influences, promotional activities, and psychological motivations.

 | Routledge

236,250원  | 20250523  | 9781138190993

Framing the Future - Time and Culture in Consumer Behaviour suggests that, rather than being inherently private and subjective, consumers' ability to articulate the future draw on communally constituted resources that are at the same time culturally relative. The argument is made through a comparative analysis of examples drawn from news media narratives about technology.