| KS OmniScriptum Publishing

117,330원  | 20250526  | 9786208446215

Especially for the hospitality industry, Customer Relationship is one of the most important success factors with communication playing an integral part. The aim of this dissertation is to evaluate the influence of the most common direct marketing channels in the hotel business (e-mail and post mail) and the communication frequency on the re-buying behavior, i.e. the behavioral loyalty of existing hotel customers within a Customer Relationship Management context.

Cooper, Kenneth Carlton  | Amacom

45,730원  | 20020101  | 9780814406694

Thanks to recent technologies, companies have made great strides in customer relationship management (CRM). But now they're realizing that CRM is only part of the picture. To be fully successful, an organization must be fully relational -- managin...

Metz, Adam  | McGraw-Hill

48,870원  | 20110816  | 9780071759182

IF you look at the people who follow your company via social media simply as "social media users," you’re missing a much bigger picture. They are, above all, your customers-and as such, they have a multitude of needs. But without the right social media strategy, they might not remain your customers for long. Adam Metz is prized by clients and online fans for his understanding of what makes both companies and their customers click-and how social media can get them in sync and drive revenue. In The Social Customer, he teaches you all you’ll need to know to transform your business-not just on the Web but across the board. Even if Facebook and Twitter were to disappear tomorrow, these are the fundamentals that will always apply-whatever the technology and whatever the social media. You’ll learn: * How to transform your brand into a coveted "Social Object" * Where your brand currently stands with your social customers-and how to mobilize your customers to get the word out * The "The Ten Commandments of Social Customer Relationship Management" * How to harness the power of collaboration * How to delight your customers and win loyalty through individualized Treatment * What terms like "Social Marketing" and "Social Sales Insights" really mean-and why they can be vital to business success Metz also includes anecdotes, case studies, and outside-the-box inspiration from branding innovators-ranging from upstart punk bands to absolute giants like Burger King and SAP-all designed to keep you thinking critically, creatively, and with the kind of flexibility that will keep your social customers engaged as your company grows.

Kinnett, Seth  | Auerbach Publications

139,470원  | 20170728  | 9781498714709

This report explores the concept of a digital business platform as a way of empowering individual business sectors to act on data in real time.

Finnegan, David/ Willcocks, Leslie P.  | Wiley

40,000원  | 20070518  | 9780470065266

Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM.

 | Scholars' Press

186,250원  | 20150429  | 9783639764017

Increasing the complexity and knowledge intensity of information and communication networks have needed to focus and solution approach in business as a consequence.However, the idea of shared as a knowledge sharing network was born. The power of socially constructed information should not be underestimated.

 | Business Expert Press

46,540원  | 20210308  | 9781953349644

Designed to help the reader by stripping CRM down into its component parts under the umbrella of developing and executing a CRM strategy. It delves into and explains the role and relevance of the 'C,' 'R' and 'M' in CRM. It is a practical guide but set within a strategic framework.

 | Packt Publishing

93,100원  | 20220107  | 9781801818773

With NetSuite being one of the most widely adopted cloud ERP and CRM systems, the demand for NetSuite consultants is high. This book takes a hands-on approach to help you learn how to implement the NetSuite platform. Consultants working with NetSuite will be able to put their knowledge to work with this guide to implementations and customizations.

Zanasi, A. (EDT)  | Computational Mechanics

112,750원  | 20210101  | 9781845641313

Intended for graduate students in business, and undergraduate students in computer science, and practitioners in law enforcement, security, intelligence, marketing and IT departments. This book is also suitable for system integrators, and designers of text mining systems.

 | Packt Publishing

83,790원  | 20210820  | 9781800564664

Creating Expert Business Solutions with Zoho CRM provides in-depth coverage of how to design and build a CRM specifically for your business needs. You will gain an understanding of how to connect your CRM to other Zoho and third-party applications and explore use cases for implementing Zoho CRM effectively to take your business to the next level.

Tossell, Mark  | Packt Publishing

41,000원  | 20211229  | 9781801074391

Tableau CRM is a powerful and versatile data analytics platform that delivers actionable insights within Salesforce. The skills required to transform data and build dashboards using this platform are in high demand, but the supply is short. This book will equip you with these skills and help you on your way to becoming a Tableau CRM expert.

Agarwal, Chandrakant  | Packt Publishing

83,790원  | 20210514  | 9781801076104

SAP has extended functionalities in SAP CRM, SAP APO, and SAP TMS that are not available within SAP ECC alone. With this book, you'll not only cover SAP Order to Cash Process with SAP ECC but also with SAP CRM, SAP APO, SAP TMS, and SAP LES, exploring their key functionalities and configuration.

Zanasi, A. (EDT)  | Computational Mechanics

558,960원  | 20050630  | 9781853129957

Primarily intended for business analysts and statisticians across multiple industries, this book provides an introduction to the types of problems encountered and current available text mining solutions.

 | Kogan Page

0원  | 20020801  | 9780749436964

* Customer Relationship Management, Customer Loyalty, Customer Centricity are key concepts in Business and Management thinking today* First book to apply CRM to financial services, and in a global scale Includes Financial Services research in the ...

 | Prentice-Hall

0원  | 99991230  | 9780131837898