Metz, Adam  | McGraw-Hill

48,210원  | 20110816  | 9780071759182

IF you look at the people who follow your company via social media simply as "social media users," you’re missing a much bigger picture. They are, above all, your customers-and as such, they have a multitude of needs. But without the right social media strategy, they might not remain your customers for long. Adam Metz is prized by clients and online fans for his understanding of what makes both companies and their customers click-and how social media can get them in sync and drive revenue. In The Social Customer, he teaches you all you’ll need to know to transform your business-not just on the Web but across the board. Even if Facebook and Twitter were to disappear tomorrow, these are the fundamentals that will always apply-whatever the technology and whatever the social media. You’ll learn: * How to transform your brand into a coveted "Social Object" * Where your brand currently stands with your social customers-and how to mobilize your customers to get the word out * The "The Ten Commandments of Social Customer Relationship Management" * How to harness the power of collaboration * How to delight your customers and win loyalty through individualized Treatment * What terms like "Social Marketing" and "Social Sales Insights" really mean-and why they can be vital to business success Metz also includes anecdotes, case studies, and outside-the-box inspiration from branding innovators-ranging from upstart punk bands to absolute giants like Burger King and SAP-all designed to keep you thinking critically, creatively, and with the kind of flexibility that will keep your social customers engaged as your company grows.