정규엽  | 센게이지러닝(Cengage Learning)

38,000원  | 20190304  | 9788962184631

『HOTEL HOSPITALITY MARKETING』은 호텔, 외식, 관광분야의 전공생들을 위한 마케팅 도서로 크게 3부로 구성되어 있다. 1부에서는 마케팅의 기본 개념을 학습하고, 호텔, 외식, 관광 분야를 아우르는 환대산업 마케팅의 발전과정과 특징을 살펴본다. 2부에서는 마케팅을 다루기 앞서 거시환경의 변화 흐름을 살펴보고 환대산업 마케팅의 기본 전략을 소개한다. 마지막 3부에서는 기능·영업적 전략인 제품, 가격, 커뮤니케이션 및 촉진 전략을 다루고 있다.

 | Plunkett Research, Ltd

679,750원  | 20230530  | 9781628316629

Offers a comprehensive market research and reference package covering the entire field. Profiles of leading companies in fast food, family restaurants, fine dining, catering, hotels, inns, resorts, cruises, food service, food distributors, information systems and much more are covered in exacting detail.

정규엽  | 연경문화사

0원  | 20150228  | 9788982981678

▶ 이 책은 호텔 외식 관광 마케팅에 대해 다룬 이론서입니다. 호텔 외식 관광 마케팅의 기초적이고 전반적인 내용을 학습할 수 있습니다.

 | EUROSPAN

528,570원  | 20220530  | 9781628316179

A complete market research guide to the restaurant and hospitality industry (including catering, hotels and cruise lines)-a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains our famous trends analysis, statistical tables and a glossary.

 | Plunkett Research, Ltd

610,220원  | 20210530  | 9781628315684

A complete market research guide to the restaurant and hospitality industry (including catering, hotels and cruise lines)-a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains our famous trends analysis, statistical tables and a glossary.

 | Plunkett Research

502,230원  | 20160427  | 9781628313994

Globally, hospitality can be considered to be a broad and multifaceted sector, ranging from fast food restaurants to fine dining and catering on one side, and hotels, inns resorts and cruise lines on the other. The new Plunkett's Restaurant, Hotel & Hospitality Industry Almanac offers a comprehensive market research and reference package covering the entire field.

 | Plunkett Research

629,980원  | 20240527  | 9781647880378

Offers a comprehensive market research and reference package covering the entire field. Profiles of leading companies in fast food, family restaurants, fine dining, catering, hotels, inns, resorts, cruises, food service, food distributors, information systems and much more are covered in exacting details.

 | Plunkett Research

598,480원  | 20190503  | 9781628314922

Offers a comprehensive market research and reference package covering the entire field. Profiles of leading companies in fast food, family restaurants, fine dining, catering, hotels, inns, resorts, cruises, food service, food distributors, information systems and much more are covered in exacting detail.

 | Plunkett Research

598,480원  | 20180507  | 9781628314717

Offers a comprehensive market research and reference package covering the entire field. Profiles of leading companies in fast food, family restaurants, fine dining, catering, hotels, inns, resorts, cruises, food service, food distributors, information systems and much more are covered. The corporate section includes our proprietary, in-depth profiles of 400 leading companies, public and private.

 | Plunkett Research

502,230원  | 20170419  | 9781628314410

Offers a comprehensive market research and reference package covering the entire hospitality field. Profiles of leading companies in fast food, family restaurants, fine dining, catering, hotels, inns, resorts, cruises, food service, food distributors, information systems and much more are covered. The corporate section includes in-depth profiles of 400 leading companies.

 | LAP Lambert Academic Publishing

119,000원  | 20191018  | 9786200432728

Accounting for hospitality, hotel and catering book covers key areas of basic accounting procedures, financial, purchases, control and managerial accounting. The book is written specifically for students of hospitality, hotel and catering management and those with little knowledge of accountancy.

Lund, David, Moore, David Michael  | Maurice Bassett

63,770원  | 20230510  | 9781600251658

HAN CHUNGYOUNG, LEE KEUMSIL, OH SUNYOUNG  | 파워북

11,700원  | 20080910  | 9788981601072

Hospitality English is written to empower you and help you on your way to become a future leader of hospitality industry, especially in the hotel and restaurant fields. With vivid pictures and film scripts, you can learn essential english structures for such common functions as welcoming guests, taking a reservation, taking a meal order, and dealing with problems.

 | Ohio State University Press

113,660원  | 20191106  | 9780814214176

Hotel London: How Victorian Commercial Hospitality Shaped a Nation and Its Stories?examines Victorian London's grand hotels as both an institution and a culture intimately connected to the urban landscape. In her new study, Barbara Black argues that London's grand hotels provided an essential space for socializing, fashioned by concerns relating to class, gender, and nationality.

Solomon, Micah, Humler, Herve  | Select Books (NY)

25,750원  | 20190409  | 9781590794890

A magical collection of seven bedtime stories -- one for each night of the week, each featuring one of the seven colours of the rainbow. For six to nine year olds.