| Wiley

0원  | 20210101  | 9780471720836

오직 혁신만을 추구하여 시대를 앞선 애플 창업자 스티브 잡스의 추락과 부활을 그린 "가장 최신의, 가장 균형 잡힌" 평전이다. 잡스는 창의력과 비전과 집념으로 음악, 영화, 컴퓨터 산업을 개척한 선구자로서, 비현실적인 목표와 갖가지 기벽으로 인해 몽상가라는 비난에도 불구하고 결국 자신의 꿈을 이루고 디지털 문화를 선도한 21세기 가장 독창적인 인물이다. 이 책은 잡스라는 오만한 천재 기술 마니아가 추락과 죽음의 문턱을 넘으며 어떻게 예술가로서, 인간으로서 거듭나게 되는지 보여주는 흥미진진한 드라마이다. 잡스의 사업가 기질과 발명가적인 재능을 엿볼 수 있는 어린 시절부터 추락과 부활은 물론이고 전혀 새로운 영역을 엿볼 수 있는 어린 시절부터 추락과 부활은 물론이고 전혀 새로운 영역을 개척하고 음악 시장까지 장악한 다음, 이제 미니맥을 내놓고 빌 게이츠로부터 컴퓨터 왕국을 되찾으려고 준비하는 현재의 모습까지 생생하게 담아냈다. "iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources in Silicon Valley and Hollywood, Jeffrey Young, author of the first-ever Steve Jobs biography, and coauthor William Simon provide new perspectives on the legendary creation of Apple in a Silicon Valley garage and detail Job's meteoric rise as the prototypical digital wunderkind and the devastating plunge that left him not only out of Apple, but out of the computer-making business entirely." "Still stinging with embarrassment after his crash from the heights, he waged a tough negotiation with George Lucas for the purchase of the legendary filmmaker's computer animation business - at one-third of the asking price - and pressured his "partners" into settling for a modest percentage of what would become Pixar, keeping the remainder for himself." Most satisfying of Job's achievements during his rise from the ashes was his recapture of Apple, ten years after being booted out of the company. --- FROM THE PUBLISHER

Young, Jeffrey S., Simon, William L.  | John Wiley & Sons Inc

0원  | 20060401  | 9780471787846

iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources, Jeffrey Young and William Simon provide new perspectives on the legendary creation of Apple, detail Jobs’s meteoric rise, and the devastating plunge that left him not only out of Apple, but out of the computer-making business entirely. This unflinching and completely unauthorized portrait reveals both sides of Jobs’s role in the remarkable rise of the Pixar animation studio, also re-creates the acrimony between Jobs and Disney’s Michael Eisner, and examines Jobs’s dramatic his rise from the ashes with his recapture of Apple. The authors examine the takeover and Jobs’s reinvention of the company with the popular iMac and his transformation of the industry with the revolutionary iPod. iCon is must reading for anyone who wants to understand how the modern digital age has been formed, shaped, and refined by the most influential figure of the age-a master of three industries: movies, music, and computers.