Irene C. L. Ng  | Cambridge University Press

91,250원  | 20150330  | 9781107627420

Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource for business leaders, entrepreneurs and policy makers, as well as students.

Ng, Irene, C. L.  | Cambridge University Press

215,350원  | 20150130  | 9781107049352

Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource for business leaders, entrepreneurs and policy makers, as well as students.