Jens Muller  | Taschen

105,000원  | 20151108  | 9783836545303

Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.

Mueller, Jens  | Taschen

37,000원  | 20250724  | 9783754401378

By the late 19th century, trademarks began to replace traditional emblems, like coats of arms, as identifying symbols for companies. At first, logos tended to be figurative, but over time they morphed into the abstract marks that we see everywhere today. Yet many iconic brands―like Rolex, BMW, Louis Vuitton, and the New York Yankees―still use logos designed 100 years ago.