| Sarah Westwood

73,480원  | 20250517  | 9798231332878

Invisible Luxury: How Perfume Shaped Desire, Power, and Global BrandsBy Sarah WestwoodWhat if the most powerful product in the world... was invisible?Perfume is not just scent. It is strategy. It is seduction. It is identity in a bottle.From ancient temples to TikTok influencers, from queens and courtesans to biotech startups, "Invisible Luxury" uncovers how fragrance became a silent but unstoppable force in shaping culture, commerce, and personal power. This is not a book about smelling good.

 | Palgrave MacMillan

165,350원  | 20240511  | 9781349960774

This book sheds light on the addressees of online reviewer discourse on wine, perfume and chocolate in order to explore how the discourse construes the consumer of experiential luxury.

 | Springer Nature B.V.

73,480원  | 20230511  | 9781349998975

This book sheds light on the addressees of online reviewer discourse on wine, perfume and chocolate in order to explore how the discourse construes the consumer of experiential luxury. In the 21st century, luxury is more complex than ever before. Luxury products have become more affordable and hence accessible to new markets and consumer segments, and the groups of consumers seeking luxury experiences are more heterogeneous than ever.