매거진 B 편집부  | 비미디어컴퍼니 주식회사

21,600원  | 20250616  | 9791193383261

아식스는 1949년 오니츠카 기하치로가 청소년들의 삶에 활력을 불어넣고자 일본 고베에 설립한 스포츠 신발 브랜드 ‘오니츠카 타이거’에서 시작합니다. 고대 로마 풍자 시인의 잠언 ‘건강한 신체에 건강한 정신이 깃든다’에 입각해 문어 빨판에서 착안한 아웃솔, 신발의 공기 순환을 위한 통풍 시스템, 충격 흡수 소재인 젤 등 원천 기술을 개발하며 혁신을 일궈왔습니다. 덕분에 1960~1970년대에 걸쳐 마라톤을 포함한 여러 종목에서 이들의 제품을 신은 올림픽 메달리스트들을 배출하게 됩니다. 1990년대 이후 침체를 겪기도 했지만, 내부 R&D 조직 스포츠과학연구소를 중심으로 실험과 개선에 집중하며 ‘메타스피드’ 등 달리기 전용 모델을 출시해 명성을 되찾습니다. 더불어 ‘스포츠스타일’로 일컫는 라이프스타일 라인을 신설해 퍼포먼스 신발의 미학을 스트리트 패션에 성공적으로 이식하면서 협업 파트너인 유수 브랜드는 물론, 젊은 세대에게 큰 지지를 얻고 있습니다.

매거진 B 편집부  | 비미디어컴퍼니 주식회사

23,750원  | 20250618  | 9791193383278

ASICS originated from Onitsuka Tiger, a footwear brand Kihachiro Onitsuka established in 1949 to raise the morale and spirit of Japanese youth. Guided by a Roman poet’s verse, “A Sound Mind In A Sound Body,” the sportswear company has developed revolutionary footwear features including an outsole inspired by octopus suction cups, ventilation systems for breathability, and a proprietary GEL™ technology to improve shock absorption.

매거진 B 편집부  | 비미디어컴퍼니 주식회사(제이오에이치)

19,950원  | 20240319  | 9791193383094

■ About the Publication Amid the waves of numerous brands sweeping the globe, B shares its perspective on well-balanced brands and uses print media to demonstrate the timeless values of individual brands. Defining a well- balanced brand by four standards-beauty, practicality, price, and philosophy-B offers unique insights and in-depth analysis of one well- balanced brand in one issue every month. ■ About the Issue Welcome to the 97th issue of B. We are just barely into the New Year, but when I try to think of words I heard most frequently last year, dopamine comes to mind first. This hormone gets mentioned so much probably because both the supply and demand sides of the content market are endlessly in pursuit of more fun and more entertainment. In Korea, the market is often referred to as the “attention economy” or “addiction economy.” It has become the norm to quickly consume content and get validated through likes rather than slowly explore the nature of something. Against this backdrop, many creative industries have become more entertainment-driven, too; we are in an era when everything from fashion and make-up to news and knowledge must feel fun. Play has come to be synonymous with technology, content, and value. When it comes to entertainment, Disney is the golden child. There are many ways to describe Disney: the Magic Kingdom, a large media corporation, and a mega intellectual property mogul. However, if I had to pick one word that best describes the spirit of this 100-year-old company, it would be entertainment. “We have always tried to be guided by the basic idea that, in the discovery of knowledge, there is great entertainment-as, conversely, in all good entertainment, there is always some grain of wisdom, humanity, or enlightenment to be gained.” If what Walt Disney said here is true, the type of entertainment that Disney chases is nothing like the dopamine-driven one. Lifelong Disney fans often connect values like positivity, courage, optimism, happiness, and a sense of life to the type of entertainment Disney provides. Of these values, happiness is an important keyword for Disney. The company commits itself to bringing happiness to people of all ages through top-class entertainment. Though the word happiness is hard to interpret (and some doubt that it even exists), Disney has a wizard-like ability to manifest this abstract concept into tangible reality. Amid all the nuanced definitions of happiness, Disney’s idea of the emotion is closer to being in a state of feeling safe and secure, not a state of elation. The animations, films, and musicals, as well as the theme parks-the ultimate confluence of it all-separate and protect anyone who enters the world of Disney from elements that evoke negative feelings. Lifting people up with positivity and showing them that the world is worth living in, that they can fill their life up with good memories. This is the heart of the Disney mantra. The Disney sense of happiness started with classic animations like Mickey Mouse, The Little Mermaid, Aladdin, and The Lion King, and it now includes the acquired worlds of Pixar, Marvel, and Star Wars-all of which serve as the engine for Disney’s expansive worldview. And the soundtracks, books, merchandise, and theme parks continue to remind and reproduce that joy. This cycle, designed by Disney, works in interesting ways in people’s lifestyles: Some people might have been exposed to Disney as a child and then, after a period of cynicism in adolescence, were reminded of old memories and started to consume the content again in collage. Others might have been ambivalent to Disney until they became parents or grandparents and experienced the brand’s power for the first time later in life. In this tightly woven worldview, people get to meet Disney in different stages of life, and their impressions of the brand are all very different. I think this universal yet personal brand experience is the secret behind Disney’s success, a company that is 100 years in the making. Eunsung Park Editor in Chief

B Media Company  | 비미디어컴퍼니 주식회사

22,800원  | 20240912  | 9781183383148

유니클로는 1984년 아버지의 양복점에서 일을 배우던 야나이 다다시가 일본 히로시마에 설립한 어패럴 상점으로 시작했습니다. 캐주얼이 젊은 세대의 전유물로 여겨지던 1990년대 초, 유니클로는 누구나 쉽게 옷을 구입할 수 있어야 한다는 철학을 바탕으로 SPA 시스템을 도입해 합리적인 가격 구조, 로고 없는 심플한 디자인, 고품질 소재의 실용적 옷이라는 콘셉트를 완성했습니다. 그 덕분에 ‘라이프웨어’로 통칭되는 유니클로의 의복은 본사가 자리한 도쿄를 비롯해 전 세계 2500여 개 매장에서 판매되는 에센셜 아이템으로 자리매김했습니다. 특히 히트텍·에어리즘 등 생활 기능성을 겸비한 제품이 대체 불가한 일상복으로 평가받는가 하면, 유니클로U와 유니클로: C로 대표되는 유명 디자이너와의 협업 컬렉션으로 다양한 의복 경험을 제공하는 브랜드로 진화를 거듭하고 있습니다.

매거진 B 편집부  | 비미디어컴퍼니 주식회사(제이오에이치)

19,950원  | 20230706  | 9791198305633

Amid the waves of numerous brands sweeping the globe, B shares its perspective on well-balanced brands and uses print media to demonstrate the timeless values of individual brands. Defining a well- balanced brand by four standards-beauty, practicality, price, and philosophy-B offers unique insights and in-depth analysis of one well- balanced brand in one issue every month. Welcome to the 94th issue of B. When we reorganize our closets as the seasons change, we often sigh a lot. Although we have a lot of clothes, we always think we have nothing to wear for the coming season. And we treat clothes from a year or two ago as mere objects devoid of all charm or vitality. But despite our closets full of storied failures, if you will, there are a few items that do endure: the clothes, bags, and accessories we wear most frequently. They are neither thrilling nor eye-catching, but they quietly do their jobs. Personally, I think of these as “attachment” pieces. Despite the literal definition of the word, attachment has some ambiguity. It is far from clear values like good or bad, perfect or imperfect, and economical or uneconomical. What we can describe as an object of attachment is, I think, something that is “just right for me.” Focusing on the right fit for yourself may change your whole perspective on clothing. In this regard, Barbour, the second brand introduced by B in 2023, is something people can really get attached to. Barbour customers-not only in its birthplace of Britain but also across the world in Korea and Japan-and Barbour employees say they have long cherished the brand’s products and will continue to do so for years to come. Case in point: It is not unusual for Barbour enthusiasts to wear well-maintained waxed jackets for 10 or 20 years. There is definitely a difference between being a consumer and being a fan, and Barbour’s fandom, quiet yet strong, has been built on trust and faith. At the center of the fandom is the waxed jacket, which serves as sort of a tangible origin myth for the brand. Workwear for fishermen and laborers in North East England a hundred years ago, leisurewear for royalty and aristocrats who enjoyed hunting and horseback riding, and fashion apparel for celebrities and rock stars at music festival-Barbour has dynamically added to its history for each new era. Although functionality and durability are frequently used words to describe the brand, it is rather far- fetched to call Barbour a functional clothing brand. Compared to the specifications of outdoor clothing, which is designed to endure extreme conditions, the functional details of Barbour feel more like “traces.” As mentioned before, the legendary Barbour jackets have represented the culture of a certain region or profession, and in a way, wearing the brand’s items are symbolic. It is similar that you still want to drive manual gear cars in an era when electric vehicles are commercialized. It is not only because they do their job as a tool, but also because they are meaningful as a small comfort that fills up time like a hobby and makes your life ricker. In this vein, founder John Barbour’s progeny-now in the fifth generation as Barbour company owners-seem to have flexibly changed roles between the innovative businessperson, the creative storyteller, and the traditional researcher. The biggest achievement has been the brand’s ability to expand its business while not undermining the authority of the prototypes. In an interview with B, Steve Buck, managing director of Barbour said that Barbour was able to thrive by “making people surprised in a way that is not shocking.” Likewise, Barbour Chairperson Dame Margaret Barbour once said the brand has revolutionized itself very carefully. If it is a uniquely British skill to be able to discover small things and give meaning to them while simultaneously respecting and adapting them to the times, the Barbour family has been doing their job wonderfully. Eunsung Park Content & Editorial Director

매거진 B 편집부  | 비미디어컴퍼니 주식회사(제이오에이치)

21,600원  | 20240912  | 9791193383148

균형 잡힌 브랜드를 한 호에 하나씩 소개하는 브랜드 다큐멘터리 매거진이다. 브랜드가 지닌 철학은 물론 숨은 이야기와 감성, 문화까지 감각적으로 담고 있어 브랜드에 관심 있는 사람이라면 누구나 쉽게 볼 수 있다. 2011년 11월에 창간하여 지금까지 패션, 라이프스타일, 테크, 도시 등 90여 개의 브랜드를 전 세계에 소개해왔다. (www.magazine-b.com)

매거진 B 편집부  | 비미디어컴퍼니 주식회사

23,750원  | 20240912  | 9791193383155

Amid the waves of numerous brands sweeping the globe, B shares its perspective on well-balanced brands and uses print media to demonstrate the timeless values of individual brands. Defining a well- balanced brand by four standards-beauty, practicality, price, and philosophy-B offers unique insights and in-depth analysis of one well- balanced brand in one issue every month.

매거진 B 편집부  | 비미디어컴퍼니 주식회사(제이오에이치)

19,950원  | 20230913  | 9791198305664

About the Publication Amid the waves of numerous brands sweeping the globe, B shares its perspective on well-balanced brands and uses print media to demonstrate the timeless values of individual brands. Defining a well- balanced brand by four standards?beauty, practicality, price, and philosophy?B offers unique insights and in-depth analysis of one well- balanced brand in one issue every month.

매거진 B 편집부  | 비미디어컴퍼니 주식회사(제이오에이치)

18,000원  | 20230915  | 9791198305671

균형 잡힌 브랜드를 한 호에 하나씩 소개하는 브랜드 다큐멘터리 매거진이다. 브랜드가 지닌 철학은 물론 숨은 이야기와 감성, 문화까지 감각적으로 담고 있어 브랜드에 관심 있는 사람이라면 누구나 쉽게 볼 수 있다. 2011년 11월에 창간하여 지금까지 패션, 라이프스타일, 테크, 도시 등 90여 개의 브랜드를 전 세계에 소개해왔다. (www.magazine-b.com)

매거진 B 편집부  | 비미디어컴퍼니 주식회사(제이오에이치)

18,900원  | 20230915  | 9791198305688

Amid the waves of numerous brands sweeping the globe, B shares its perspective on well-balanced brands and uses print media to demonstrate the timeless values of individual brands. Defining a well- balanced brand by four standards-beauty, practicality, price, and philosophy-B offers unique insights and in-depth analysis of one well-balanced brand in one issue every month.

매거진 B 편집부  | 비미디어컴퍼니 주식회사(제이오에이치)

19,950원  | 20220414  | 9791160361452

■ About the Publication Amid the waves of numerous brands sweeping the globe, B shares its perspective on well-balanced brands and uses print media to demonstrate the timeless values of individual brands. Defining a well- balanced brand by four standards-beauty, practicality, price, and philosophy-B offers unique insights and in-depth analysis of one well- balanced brand in one issue every month.

매거진 B 편집부  | 비미디어컴퍼니 주식회사(제이오에이치)

19,950원  | 20230215  | 9791198108500

■ About the Publication Amid the waves of numerous brands sweeping the globe, B shares its perspective on well-balanced brands and uses print media to demonstrate the timeless values of individual brands. Defining a well- balanced brand by four standards-beauty, practicality, price, and philosophy-B offers unique insights and in-depth analysis of one well- balanced brand in one issue every month.

매거진 B 편집부  | 비미디어컴퍼니 주식회사(제이오에이치)

19,950원  | 20190201  | 9791160360554

전 세계의 균형 잡힌 브랜드를 매월 하나씩 소개하는 광고 없는 월간지 『매거진 B(Magazine B)』 제72호《HAY(영문판)》. 새로운 비즈니스를 구상하는 브랜드 관계자부터 브랜드에 대한 감각을 익히고 싶어 하는 이들까지, 브랜드에 관심을 가진 모두를 위해 만드는 진지하지만 읽기 쉬운 잡지이다.

매거진 B 편집부  | 비미디어컴퍼니 주식회사(제이오에이치)

14,400원  | 20191001  | 9791160360837

전 세계의 균형 잡힌 브랜드를 매월 하나씩 소개하는 광고 없는 월간지 『매거진 B(Magazine B)』 제79호《Mini(영문판)》. 새로운 비즈니스를 구상하는 브랜드 관계자부터 브랜드에 대한 감각을 익히고 싶어 하는 이들까지, 브랜드에 관심을 가진 모두를 위해 만드는 진지하지만 읽기 쉬운 잡지이다.

매거진 B 편집부  | 비미디어컴퍼니 주식회사(제이오에이치)

15,200원  | 20200501  | 9791160361087

■ About the Publication Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brand’s hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.