| Springer Nature B.V.

74,480원  | 20221020  | 9789811962592

This book proposes a critical public relations approach to analyzing crisis communication with Malaysia Airlines flight 370 (MH370) disappearance (2014-2018) as a case study. It examines the discursive process of Malaysia's crisis response and image building, tracing Malaysia Airlines during the immediate response and the Malaysian establishment until the official suspension of the underwater search.

 | Lulu.com

48,420원  | 20190823  | 9780359872183

On 17 July 2014, at 13.20 a Boeing 777-200 with the Malaysia Airlines nationality and registration mark 9M-MRD disappeared to the west of the TAMAK air navigation waypoint in Ukraine. The aeroplane impacted the ground in the eastern part of Ukraine, near the villages of Hrabove, Rozsypne and Petropavlivka. All 298 persons on board lost their lives. The in-flight disintegration of the aeroplane near the Ukrainian/ Russian border was the result of the detonation of a warhead.