Mark Johnston  | McGraw-Hill Education

45,000원  | 20220407  | 9781260598230

Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is practiced in successful organizations today. The content of the4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today's classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new ?TRACED Act,? influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, application-based activities, and marketing analytics exercises among several others!

Greg Marshall, Mark Johnston  | McGraw-Hill College

366,000원  | 20100116  | 9780078028786

Takes instructors and students into the world of marketing through real-world applications. This textbook covers various topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. It presents marketing management the way it is actually practiced in successful organizations today.

Mark W. Johnston  | 한국마케팅교육

0원  | 20210313  | 9791195931637

대학교 및 영업교육 기관에서 영업관리에 대한 전문 지식을 교육하기 위한 교재로 활용할 수 있다.

Johnston, Mark  | Princeton University Press

61,460원  | 20111023  | 9780691130132

In this extraordinary book, Mark Johnston sets out a new understanding of personal identity and the self, thereby providing a purely naturalistic account of surviving death. Death threatens our sense of the importance of goodness. The threat can be met if there is, as Socrates said, "something in death that is better for the good than for the bad." Yet, as Johnston shows, all existing theological conceptions of the afterlife are either incoherent or at odds with the workings of nature. These supernaturalist pictures of the rewards for goodness also obscure a striking consilience between the philosophical study of the self and an account of goodness common to Judaism, Christianity, Hinduism, and Buddhism: the good person is one who has undergone a kind of death of the self and who lives a life transformed by entering imaginatively into the lives of others, anticipating their needs and true interests. As a caretaker of humanity who finds his or her own death comparatively unimportant, the good person can see through death. But this is not all. Johnston's closely argued claims that there is no persisting self and that our identities are in a particular way "Protean" imply that the good survive death. Given the future-directed concern that defines true goodness, the good quite literally live on in the onward rush of humankind. Every time a baby is born a good person acquires a new face.

Mark W Johnston  | Routledge

0원  | 20160224  | 9781138951235

Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling with the process of managing salespeople. Pedagogical features include mini-cases, Ethical Dilemma and Global Connection boxes, Role Plays and a companion website with an instructor’s manual, PowerPoints, and other tools.

Johnston, Mark Albert  | Ashgate Pub Co

337,500원  | 20110901  | 9781409405429

By attending to the multiple values signalled by beards in early modern England, this title elucidates how fetish objects are the vehicles through which phenomena forms and informs ideological systems of power. It provides detailed discussions of not only male beards but also beardless boys, female beards, and half-bearded hermaprodites.

Greg W. Marshall, Mark W. Johnston  | McGraw Hill Education

42,000원  | 20190401  | 9781260084993

Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successful organizations today. The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association, as the recommended key resources for the PCM exam.

Greg W. Marshall, Mark W. Johnston  | 시그마프레스

25,200원  | 20190620  | 9791162261903

▶ 이 책은 마케팅관리를 다룬 이론서입니다.

 | Cram101

0원  | 20101210  | 9781428897434

Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780073404851. This item is printed on demand.

 | Cram101

0원  | 20100104  | 9781428894860

Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780073529813. This item is printed on demand.

 | Cram101

0원  | 20091007  | 9781428840683

Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780073529875. This item is printed on demand.

Mark Ovenden  | Lund Humphries Publishers

71,750원  | 20161028  | 9781848221765

Edward Johnston (1872-1944) and Eric Gill (1882-1940) were originators of two of the world's most enduring typefaces. Johnston still stands as London's primary 'wayfinding' lettering, while Gill Sans is the type of choice within many public and private organisations across the UK today.

 | Les prairies numeriques

50,260원  | 20201127  | 9782382745212

The Mark of Zorro By Johnston McCulleyZorro (Spanish for "fox") is a fictional character created in 1919 by American pulp writer Johnston McCulley, and appearing in works set in the Pueblo of Los Angeles during the era of Spanish California (1769-1821). He is typically portrayed as a dashing masked vigilante who defends the commoners and indigenous peoples of California against corrupt and tyrannical officials and other villains.