| Routledge

89,280원  | 20250523  | 9780415458894

The case study method has been one of the most effective teaching tools in business management education. Marketing Management: Worldwide Cases is one of the first books to use this method to provide a truly global perspective on the different realities of marketing management in a range of environments.

 | Routledge

278,530원  | 20250523  | 9780415458887

The case study method has been one of the most effective teaching tools in business management education. Marketing Management: Worldwide Cases is one of the first books to use this method to provide a truly global perspective on the different realities of marketing management in a range of environments.

 | Pearson Education Limited

141,390원  | 20240322  | 9781292727035

This Revision Workbook delivers hassle-free hands-on practice for the externally assessed units.

 | Cengage Learning

409,410원  | 20210802  | 9780357635087

How does your mind work? How does your brain give rise to your mind? These are questions that all of us have wondered about at some point in our lives. This book explores the exciting answers to these questions that modern theories of mind and brain have proposed, from one of the most influential scientists of the past 50 years.

 | Routledge

276,400원  | 20250523  | 9781138775190

Strategic Marketing Management earned its place as a classic textbook by building marketing strategy around a few simple questions. This immediately accessible structure has long made it the go-to textbook for intelligent marketing students that want to take a strategic view of marketing’s core principles.This book also includes a lucid section on the challenging topic of management control, making it the only core textbook to cover every strategic stage of the marketing planning process so completely.

 | Editions Universitaires Europeennes

147,000원  | 20200430  | 9786138432289

The main concern for every modern organisation is to understand the needs and wants of its target market and to attract and retain as many as possible. It means that any modern organisation operating in a dynamic and highly competitive marketing environment must strive to identify, anticipate and satisfy the needs and wants of its target market.

 | LAP Lambert Academic Publishing

136,500원  | 20200420  | 9786202525152

The learning's with this books are : 1. You will learn various concepts of marketing, right from an overview of marketing to marketing Mix - 4Ps and 7Ps of marketing. 2. You will learn marketing research and segmentation, targeting and positioning (STP). 3. You will learn consumer and business buying behavior. 4. You will learn demand measurement and sales forecasting. 5. You will learn consumer Buying Behavior, structural models of attitude. 6.

Marshall, Johnston  | McGraw-Hill

20,000원  | 20190201  | 9781259094972

Markshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. Giving the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organization and its customers, clients, and partners has changed at the same level.

Mark Johnston  | McGraw-Hill Education

45,000원  | 20220407  | 9781260598230

Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is practiced in successful organizations today. The content of the4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today's classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new ?TRACED Act,? influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, application-based activities, and marketing analytics exercises among several others!

 | Wiley

199,390원  | 20221004  | 9781119888765

An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience.

필립 코틀러, Keller  | Pearson

0원  | 20170801  | 9781292092621

For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices.

 | Productivity Press

92,580원  | 20240802  | 9781032309637

This book seeks to provide practical guidance on the use of social media in the firm’s operations. While it provides practical perspectives by addressing contemporary issues in relation to social media marketing practices, this book will also serve as a relevant teaching text in social media marketing.

 | Productivity Press

276,400원  | 20240802  | 9781032309644

This book seeks to provide practical guidance on the use of social media in the firm’s operations. While it provides practical perspectives by addressing contemporary issues in relation to social media marketing practices, this book will also serve as a relevant teaching text in social media marketing.

 | Willford Pr

271,250원  | 20160531  | 9781682852644

Marketing management has gained immense significance with the creation of new target markets due to globalization. It aims at managing the production, promotion, and movement of goods and services from producers to consumers as well as utilising the marketing resources of an organization. This book provides significant information of this discipline to help develop a good understanding of marketing theory, consumer practices, promotion of goods and related fields.

편집부  | Cengage Learning

55,000원  | 20151001  | 9781133629382