| Routledge

0원  | 20250523  | 9780415458894

The case study method has been one of the most effective teaching tools in business management education. Marketing Management: Worldwide Cases is one of the first books to use this method to provide a truly global perspective on the different realities of marketing management in a range of environments.

 | Routledge

0원  | 20250523  | 9780415458887

The case study method has been one of the most effective teaching tools in business management education. Marketing Management: Worldwide Cases is one of the first books to use this method to provide a truly global perspective on the different realities of marketing management in a range of environments.

 | Pearson Education Limited

151,110원  | 20240322  | 9781292727035

This Revision Workbook delivers hassle-free hands-on practice for the externally assessed units.

 | Discovery Publishing House (India)

66,580원  | 20230401  | 9788196120498

The book is focused on the intersection of innovation, creativity, and marketing management. It presents the latest research on these topics, and is unique in that it brings together the perspectives of both innovation and creativity scholars. The book aims to provide insights and strategies for effectively applying innovation and creativity concepts to marketing management. It is a valuable resource for anyone interested in staying up-to-date with the latest developments in these fields.

 | Clever Fox Publishing

40,680원  | 20230331  | 9789356483262

Marketing is evolving all the time, and for students to stay competitive, they need a textbook that represents the best of today's marketing theory and techniques. Marketing Management is the gold standard in existing marketing literature because its content and structure are always updated with the most recent advancements in marketing theory and practice.

 | Repro India Limited

25,880원  | 20220517  | 9798887042978

This book covers all the prescribed syllabus of Marketing Management subject of UG and PG level of various universities across India. A very simple language is used to understand the concepts and meanings by any student with any language proficiency. It is highly recommended for you to buy if your syllabus is relevant with this book.

 | Toronto Academic Press

182,040원  | 20250110  | 9781779562944

Navigate global marketing complexities by mastering international market analysis, cross-cultural consumer behavior, and strategic operations. Engage with real-world case studies that reveal practical approaches to surmounting economic, political, and cultural challenges in diverse markets.

 | Cengage Learning

454,450원  | 20210802  | 9780357635087

How does your mind work? How does your brain give rise to your mind? These are questions that all of us have wondered about at some point in our lives. This book explores the exciting answers to these questions that modern theories of mind and brain have proposed, from one of the most influential scientists of the past 50 years.

 | Routledge

0원  | 20250523  | 9781138775190

Strategic Marketing Management earned its place as a classic textbook by building marketing strategy around a few simple questions. This immediately accessible structure has long made it the go-to textbook for intelligent marketing students that want to take a strategic view of marketing’s core principles.This book also includes a lucid section on the challenging topic of management control, making it the only core textbook to cover every strategic stage of the marketing planning process so completely.

 | Editions Universitaires Europeennes

155,400원  | 20200430  | 9786138432289

The main concern for every modern organisation is to understand the needs and wants of its target market and to attract and retain as many as possible. It means that any modern organisation operating in a dynamic and highly competitive marketing environment must strive to identify, anticipate and satisfy the needs and wants of its target market.

 | LAP Lambert Academic Publishing

144,300원  | 20200420  | 9786202525152

The learning's with this books are : 1. You will learn various concepts of marketing, right from an overview of marketing to marketing Mix - 4Ps and 7Ps of marketing. 2. You will learn marketing research and segmentation, targeting and positioning (STP). 3. You will learn consumer and business buying behavior. 4. You will learn demand measurement and sales forecasting. 5. You will learn consumer Buying Behavior, structural models of attitude. 6.

Marshall, Johnston  | McGraw-Hill

20,000원  | 20190201  | 9781259094972

Markshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. Giving the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organization and its customers, clients, and partners has changed at the same level.

필립 코틀러, Keller  | Pearson

34,920원  | 20170801  | 9781292092621

For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices.

Mark Johnston  | McGraw-Hill Education

45,000원  | 20220407  | 9781260598230

Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is practiced in successful organizations today. The content of the4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today's classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new ?TRACED Act,? influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, application-based activities, and marketing analytics exercises among several others!

 | Willford Pr

286,750원  | 20160531  | 9781682852644

Marketing management has gained immense significance with the creation of new target markets due to globalization. It aims at managing the production, promotion, and movement of goods and services from producers to consumers as well as utilising the marketing resources of an organization. This book provides significant information of this discipline to help develop a good understanding of marketing theory, consumer practices, promotion of goods and related fields.