| McGraw-Hill Education

0원  | 20210329  | 9781266807961

This unique book features original writings from evaluation's foundational thinkers, together with new commentaries from contemporary authors. Each section includes an introduction to a core evaluation concept by the editors, a classic reading, two commentaries on that topic by contemporary authors, and a reflection guide written by the editors.

 | McGraw-Hill Education

0원  | 20150116  | 9780077729035

Provides content in a conversational student-oriented style. This book is developed through the integration of the authors' combined classroom, college, and university experiences. It allows students to personalize marketing and identify possible career interests.

 | Cram101

0원  | 20130517  | 9781478464310

Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events.

 | Cram101

0원  | 20090423  | 9781428867468

Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780073381060. This item is printed on demand.

 | Cram101

0원  | 20130405  | 9781428847224

Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780078112065. This item is printed on demand.

 | Cram101

0원  | 20130403  | 9781478454526

Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780078028922. This item is printed on demand.

 | Malimaja Marketing

31,430원  | 20190620  | 9780578533322

Marketing is changing and that change is being fueled by the intersection of technology, culture and a global mindset demanding access to content that is specific and relatable. In a world that suddenly doesn’t seem so big, marketing must pivot to align with values and beliefs that connect individuals. At the heart of this change is a need for authenticity and for organizations to be steadfast in articulating their core beliefs.

Dru, Jean-Marie  | Wiley

45,420원  | 20160712  | 9781119167976

Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth.

Ingwer, Mark  | Palgrave Macmillan

129,480원  | 20120522  | 9780230340275

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.

Aquila, August J./ Marcus, Bruce W.  | Wiley

129,690원  | 20040804  | 9780471453130

"Clients At The Core is an essential blueprint to helping us all take the next steps. The authors, battle scarred by the evolution of professional firm management and marketing from then to now, have captured the changing needs of the firms in this turbulent new economic era.