| Routledge

93,060원  | 20240129  | 9781032053264

This edited volume portrays marketplaces from a mobility perspective as dynamic and open entities consisting of flows of people, goods and ideas.

 | Eliva Press

83,030원  | 20251205  | 9789999328241

In a rapidly evolving global economy, where consumer behaviour is driven by emerging technologies, subconscious cues, and experience-led expectations, understanding the "future consumer" is no longer an option-it's a necessity. Decoding the Future Consumer: Their Mindscapes and Marketplaces is a compelling compilation of three research-backed explorations into the hearts and minds of Gen Z and Gen Alpha consumers.

 | Springer-Nature New York Inc

197,080원  | 20180815  | 9783662569979

This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship.

 | IGI Global

401,500원  | 20251001  | 9798337321110

In today s economy, diversity and inclusion are effective marketing practices for brands wanting to authentically connect with the multicultural marketplace. As consumer demographics grow and evolve businesses must embrace inclusive strategies that reflect the values and experiences of diverse communities. Effective multicultural marketing helps with representation and fosters engagement, ensuring products and messaging resonate with a broad spectrum of cultural backgrounds.

 | IGI Global

328,500원  | 20251001  | 9798337332529

In today s economy, diversity and inclusion are effective marketing practices for brands wanting to authentically connect with the multicultural marketplace. As consumer demographics grow and evolve businesses must embrace inclusive strategies that reflect the values and experiences of diverse communities. Effective multicultural marketing helps with representation and fosters engagement, ensuring products and messaging resonate with a broad spectrum of cultural backgrounds.

Rubdy, Rani  | Continuum

105,750원  | 20081121  | 9781847064233

Engages with language policies and positions in relation to the roles and functions these languages adopt. This book examines the 'value' of languages, defined in terms of the power they have in the global marketplace as much as within the complex matrices of the local socio-politics.

Rubdy, Rani  | Continuum

377,770원  | 20081121  | 9781847064226

Engages with language policies and positions in relation to the roles and functions these languages adopt. This volume examines the 'value' of languages, defined in terms of the power they have in the global marketplace as much as within the complex matrices of the local socio-politics.

 | Asian Development Bank

73,000원  | 20211222  | 9789292692179

Examines the scope, potential benefits, and challenges of digital platforms in Asia and the Pacific. The book proposes measures and policies to help maximize social and economic gains while alleviating adverse effects.

 | Springer Nature B.V.

72,980원  | 20230129  | 9783658404048

This book deals with the electronic procurement of transportation services. It provides an overview of the fundamentals for the procurement of transportation services, including the relevant objectives, involved parties, and processes. A focus is set on Electronic Transportation Marketplaces (ETMs) which offer main functionalities for the procurement of transportation services on the spot and contract market as well as additional functionalities to improve further processes (e.g.

 | KS OmniScriptum Publishing

73,000원  | 20151006  | 9783639870084

This study investigates the influence of user-internal factors and similarity between peers on trust formation on peer-to-peer (p2p) marketplaces using AirBnB as an example. Results are obtained by an online simulation experiment with 355 participants. In line with previous research on this topic I predicted that the user-internal factors disposition to trust and former experience with AirBnB show a positive influence on trust.

Dessertine, Philippe, Migliorelli, Marco  | Palgrave Macmillan

310,230원  | 20201216  | 9783030225124

This includes the potential role of digitalisation and blockchain in fostering green finance, the crucial role of the effective financing of the agriculture to reach climate and environmental targets and the possible relationship between sustainable finance and other forms of "alternative" finance.

 | Palgrave Macmillan

100,350원  | 20140114  | 9781349354849

This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world. The chapters comprising Live Experiences of Public Consumption give a vivid account of how cultural and economic value intertwine at face-to-face encounters in marketplaces.

Cook, Daniel Thomas  | Palgrave Macmillan

100,350원  | 20080429  | 9780230517042

This book brings together original research of anthropologists and sociologists whose work begins with the premise that culture and markets/commerce are inseparable. Cultures and practices from almost every continent are represented in studies addressing the ways in which the shifting landscapes of global commerce find expression in the political dynamics of marketplaces.

 | Springer Nature B.V.

72,980원  | 20080227  | 9781349354832

This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world. The chapters comprising Live Experiences of Public Consumption give a vivid account of how cultural and economic value intertwine at face-to-face encounters in marketplaces.

 | Palgrave Macmillan

310,230원  | 20191125  | 9783030225094

This includes the potential role of digitalisation and blockchain in fostering green finance, the crucial role of the effective financing of the agriculture to reach climate and environmental targets and the possible relationship between sustainable finance and other forms of "alternative" finance.