Brand Success: How the World’s Top 100 Brands Thrive and Survive (How the World’s Top 100 Brands Thrive and Survive)
Haig, Matt | Kogan Page
34,910원 | 20161111 | 9780749462871
Matt Haig is an acclaimed writer and journalist. A popular speaker and writer, he is also the author of the best-selling Brand Failures (also published by Kogan Page).
More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.
Matt Haig is an acclaimed author and journalist. His titles include: Brand Royalty , E-PR: The Essential Guide to Public Relations on the Internet ; Mobile Marketing: the Message Revolution ; and The E-marketing Handbook .
Matt Haigis a writer and journalist. He is the author of Brand Royalityand Mobile Marketing,both published by Kogan Page, as well as a novel, The Labrador Pact.
with comment from brand managers, psychologists, academics, and other experts, brand royaltyis an invaluable resource for brand managers, marketers and students around the world. for the rest of us, it's simply a great read.
with comment from brand managers, psychologists, academics, and other experts, brand successis an invaluable resource for brand managers, marketers and students around the world. for the rest of us, it's simply a great read.
companion title to the author's bestseller brand failures 100 global case studies including: apple; disney; hsbc; muji; and nokia, with 'lessons learnt' from each full of first-hand interviews with key industry players, brand managers, psychologists, marketers, and consumers "a comprehensive collection of brand success stories that will enable the reader to identify the factors behind these successes." publishing news "ideal for executives or pr pros who wish to learn about successful brands through practical examples." pr week
brand success = business success. a simple equation, but identifying those winning qualities is not easy. to achieve this goal, author matt haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. the result is a comprehensive, entertaining and illuminating collection. from adidas to zippo, we're guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success. with comments from brand managers, psychologists, academics and other experts, brand successis a great resource for brand managers, marketers and students. for the rest of us, it's simply a great read.
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. Haig guides readers through a gallery of some of the worldrs"s best-known names from Adidas to Zippo, and offers a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts,Brand Royaltyis a great resource for brand managers, marketers and students.
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. Haig guides readers through a gallery of some of the world's best-known names from Adidas to Zippo, and offers a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, Brand Royaltyis a great resource for brand managers, marketers and students.
With comment from brand managers, psychologists, academics, and other experts, Brand Success is an invaluable resource for brand managers, marketers and students around the world. For the rest of us, it?? simply a great read.
"[E]ntertaining, higly readable." - Chicago Sun Times
"[E]ntertaining, higly readable." - Chicago Sun Times "...offer[s] a penetrating look into what makes the world's top brands flourish...teeming with examples that are presented in very readable language. ... Brand Successis a signature description and analysis of the road to establishing product differentiation and brand equity... Summing Up: Highly recommended. All readers, especially upper-division undergraduate and graduate business students, researchers, and practitioners. - CHOICE Magazine
"Ideal for executives or PR pros who wish to learn about successful brands through practical examples." - PR Week
"Ideal for executives or PR pros who wish to learn about successful brands through practical examples." -PR Week
"Ideal for executives or PR pros who wish to learn about successful brands through practical examples." - PR Week "Comments from brand leaders, psychologists and more discuss the underlying influences of brand success efforts, offering students and business readers a strong resource packed with insights into what makes a brand name winning. Highly recommended for any collections strong in business analysis." - Midwest Book Review
"Valuable as a way to get a wide-ranging ... understanding of the why and what of the best of the best." - Brandchannel.com
"Valuable as a way to get a wide-ranging ... understanding of the why and what of the best of the best." -- Brandchannel.com
"Valuable as a way to get a wide-ranging & understanding of the why and what of the best of the best." - Brandchannel.com
"Valuable as a way to get a wide-ranging ??understanding of the why and what of the best of the best." - Brandchannel.com
Description: Brand success = business success. A simpleequation, but identifying those winning qualities is noteasy. To achieve this goal, author Matt Haig applies a rangeof criteria including financial success, longevity,technological advancement, new product development, workplace revolution and mass communication. The result is acomprehensive, entertaining and illuminating collection.From Adidas to Zippo, we're guided through a gallery of someof the world's best-known names and given a rare insightinto the secret of their success. With comments from brandmanagers, psychologists, academics and other experts, BrandSuccess is a great resource for brand managers, marketersand students. For the rest of us, it's simply a great read.
With comment from brand managers, psychologists, academics, and other experts, Brand Royaltyis an invaluable resource for brand managers, marketers and students around the world.
With comment from brand managers, psychologists, academics, and other experts,Brand Royaltyis an invaluable resource for brand managers, marketers and students around the world.
