| Product Marketing Publishing

37,150원  | 20250901  | 9798218629434

Mastering the Message House: A Comprehensive Guide for Product MarketersGreat messaging isn't a luxury-it's a necessity. In today's crowded market, products need not just to be great; they need to be understood. That's where the Message House comes in.In Mastering the Message House, veteran product marketer Adam Breakey breaks down this proven framework, helping you craft messaging that resonates with your audience, aligns your team, and drives results.

Kumar, Martha Joynt  | Johns Hopkins

43,570원  | 20100531  | 9780801895593

Based on first-hand reporting, interviews, and original scholarship to produce analyses of the media and communications operations of the past four administrations, this book includes a postscript, in which the author compares Clinton, Bush, and Barack Obama, highlighting how Obama compares with his predecessors.

Kumar, Martha Joynt  | Johns Hopkins

77,020원  | 20070720  | 9780801886522

Political scientists are rarely able to study presidents from inside the White House while presidents are governing, campaigning, and delivering thousands of speeches. It's even rarer to find one who manages to get officials such as political adviser Karl Rove or presidential counselor Dan Bartlett to discuss their strategies while those strategies are under construction. But that is exactly what Martha Joynt Kumar pulls off in her fascinating new book, which draws on her first-hand reporting, interviewing, and original scholarship to produce analyses of the media and communications operations of the past four administrations, including chapters on George W. Bush and Bill Clinton. Kumar describes how today's White House communications and media operations can be at once in flux and remarkably stable over time. She describes how the presidential Press Office that was once manned by a single presidential advisor evolved into a multilayered communications machine that employs hundreds of people, what modern presidents seek to accomplish through their operations, and how presidents measure what they get for their considerable efforts. Laced throughout with in-depth statistics, historical insights, and you-are-there interviews with key White House staffers and journalists, this indispensable and comprehensive dissection of presidential communications operations will be key reading for scholars of the White House researching the presidency, political communications, journalism, and any other discipline where how and when one speaks is at least as important as what one says.

 | Hutson Street Press

25,980원  | 20250522  | 9781024023930

This is the speech of Hon. Wm. J. Alston of Alabama, delivered in the House of Representatives on April 18, 1850. It addresses the critical a€?Slavery Questiona€? and the implications of California's proposed constitution. Alston's speech provides insight into the heated debates surrounding slavery and states' rights during this tumultuous period in American history. It offers a valuable perspective on the political tensions that ultimately led to the Civil War.

 | Hutson Street Press

50,190원  | 20250522  | 9781024019124

This is the speech of Hon. Wm. J. Alston of Alabama, delivered in the House of Representatives on April 18, 1850. It addresses the critical a€?Slavery Questiona€? and the implications of California's proposed constitution. Alston's speech provides insight into the heated debates surrounding slavery and states' rights during this tumultuous period in American history. It offers a valuable perspective on the political tensions that ultimately led to the Civil War.

 | Gale ECCO, Print Editions

0원  | 20180423  | 9781385341452

The 18th century was a wealth of knowledge, exploration and rapidly growing technology and expanding record-keeping made possible by advances in the printing press. In its determination to preserve the century of revolution, Gale initiated a revolution of its own: digitization of epic proportions to preserve these invaluable works in the largest archive of its kind.

 | Gale ECCO, Print Editions

0원  | 20180425  | 9781385781340

The 18th century was a wealth of knowledge, exploration and rapidly growing technology and expanding record-keeping made possible by advances in the printing press. In its determination to preserve the century of revolution, Gale initiated a revolution of its own: digitization of epic proportions to preserve these invaluable works in the largest archive of its kind.

 | Gale ECCO, Print Editions

0원  | 20180425  | 9781385905210

The 18th century was a wealth of knowledge, exploration and rapidly growing technology and expanding record-keeping made possible by advances in the printing press. In its determination to preserve the century of revolution, Gale initiated a revolution of its own: digitization of epic proportions to preserve these invaluable works in the largest archive of its kind.

 | Gale ECCO, Print Editions

0원  | 20180420  | 9781385034514

The 18th century was a wealth of knowledge, exploration and rapidly growing technology and expanding record-keeping made possible by advances in the printing press. In its determination to preserve the century of revolution, Gale initiated a revolution of its own: digitization of epic proportions to preserve these invaluable works in the largest archive of its kind.

 | Hansebooks

81,010원  | 20190812  | 9783337813086

The Present Condition of Mexico - Message from the President of the United States in Answer to Resolution of the House of 3d of March Last Transmitting Report from the Department of State Regarding the Present Condition of Mexico is an unchanged, high-quality reprint of the original edition of 1862. Hansebooks is editor of the literature on different topic areas such as research and science, travel and expeditions, cooking and nutrition, medicine, and other genres.

 | Gale ECCO, Print Editions

0원  | 20180425  | 9781385737132

The 18th century was a wealth of knowledge, exploration and rapidly growing technology and expanding record-keeping made possible by advances in the printing press. In its determination to preserve the century of revolution, Gale initiated a revolution of its own: digitization of epic proportions to preserve these invaluable works in the largest archive of its kind.

 | Gale ECCO, Print Editions

0원  | 20180423  | 9781385478400

The 18th century was a wealth of knowledge, exploration and rapidly growing technology and expanding record-keeping made possible by advances in the printing press. In its determination to preserve the century of revolution, Gale initiated a revolution of its own: digitization of epic proportions to preserve these invaluable works in the largest archive of its kind.

 | Gale ECCO, Print Editions

0원  | 20180425  | 9781385725405

The 18th century was a wealth of knowledge, exploration and rapidly growing technology and expanding record-keeping made possible by advances in the printing press. In its determination to preserve the century of revolution, Gale initiated a revolution of its own: digitization of epic proportions to preserve these invaluable works in the largest archive of its kind.

 | Gale ECCO, Print Editions

0원  | 20180425  | 9781385832950

The 18th century was a wealth of knowledge, exploration and rapidly growing technology and expanding record-keeping made possible by advances in the printing press. In its determination to preserve the century of revolution, Gale initiated a revolution of its own: digitization of epic proportions to preserve these invaluable works in the largest archive of its kind.

 | Gale ECCO, Print Editions

0원  | 20180425  | 9781385888711

The 18th century was a wealth of knowledge, exploration and rapidly growing technology and expanding record-keeping made possible by advances in the printing press. In its determination to preserve the century of revolution, Gale initiated a revolution of its own: digitization of epic proportions to preserve these invaluable works in the largest archive of its kind.