캐스 선스타인, 리처드 탈러  | Penguin Books

17,520원  | 20220825  | 9780141999937

어떠한 금지나 인센티브 없이도, 인간 행동에 대한 적절한 이해를 바탕으로 원하는 결과를 얻어내는 힘이자 똑똑한 선택을 유도하는 부드러운 힘, 넛지(nudge)에 관한 이야기를 전하고 있는 책이다. 이 책은 선택 설계자가 사람들에게 어떤 선택을 금지하거나 그들의 경제적 인센티브를 훼손하지 않고도, 예상 가능한 방향으로 그들의 행동을 변화시키는 넛지라는 개념을 살펴보고 이와 관련된 구체적 사례를 제시하고 있다. 행동경제학의 발명가와 미국 법률정책의 최고 권위자인 저자들은 인간의 사고방식과 우리 사회의 작동원리에 대해 주목하였다. 이를 바탕으로 하여 사람의 의사결정 능력을 향상시키고 세상을 좀더 살기 좋은 곳으로 만들어 줄 수 있는 재밌으면서도 중요하고, 실용적인 의견들을 이 책을 통해 보여주고 있다.

Richard H. Thaler, 캐스 선스타인  | Yale University Press

42,180원  | 20210914  | 9780300262285

An updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their lives

캐스 선스타인, 리처드 탈러  | Penguin Books

0원  | 20210819  | 9780241552100

★ 200만 베스트셀러 『넛지』 13년 만의 전면 개정 ★ ★ 초판의 50%를 완전히 새로 쓴 선택 설계의 최신 아이디어 ★ 마침내 넛지, 여기까지 진화하다! 기후변화 · 코로나19 극복에서 슬러지 · 연금플랜 설계까지, 21세기를 송두리째 바꾼 글로벌 밀리언셀러 『넛지』의 완결판! “『넛지』가 세상을 바꾸었다면, 『넛지: 파이널 에디션』은 그야말로 경이롭다!” - 대니얼 카너먼, 노벨경제학상 수상자 · 『생각에 관한 생각』 저자 전 세계에 ‘넛지’ 열풍을 불러일으킨 글로벌 밀리언셀러 『넛지』가 출간 13년 만에 더욱 강력해진 최종판 『넛지: 파이널 에디션(Nudge: The Final Edition)』으로 다시 태어났다.

Thaler, Richard H., Sunstein, Cass R.  | Penguin Books

10,800원  | 20090224  | 9780143115267

For fans of Malcolm Gladwell’s Blink and Nobel Prize winner Daniel Kahneman’s Thinking Fast and Slow, a revelatory new look at how we make decisions More than 750,000 copies sold A New York Times bestseller An Economist Best Book of the Year A Financial Times Best Book of the Year Nudge is about choices-how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make-ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources-and show us how sensible “choice architecture” can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaining-a must-read for anyone interested in our individual and collective well-being.

 | Perception Publishing

31,210원  | 20250705  | 9798987908846

Transform Your Awareness Through The Power Of NoticingHave you ever wondered why you didn't notice something before and wished you did?Then this Daily Nudge Journal is perfect for you!Using this book will take you on a daily trip to discover things you have forgotten or never noticed.That alone is worth the price of this daily journal. But each day, you'll also have an affirmation that will shift your perception about what you noticed.

 | Perception Publishing

42,240원  | 20250628  | 9798987908808

Transform Your Awareness Through The Power Of NoticingHave you ever wondered why you didn't notice something before and wished you did?Then this Daily Nudge Journal is perfect for you!Using this book will take you on a daily trip to discover things you have forgotten or never noticed.That alone is worth the price of this daily journal. But each day, you'll also have an affirmation that will shift your perception about what you noticed.

 | Nudge LLC

0원  | 20200322  | 9781734215625

Do you have a burning desire to make a difference in the world, but feel as though you’re stuck? Are you constantly depleting your energy without ever making progress? Have your extraordinary dreams fallen by the wayside as you trudge through life?In Enlightened Master Seeks Apprentice (EMSA), your future self writes to give you the jump-start you desperately need to get back on track for creating the life you’ve envisioned ? a life your future self is already enjoying.

 | J Merrill Publishing, Inc.

36,730원  | 20220507  | 9781950719884

Have you ever experienced God's Nudge? The Nudge of God is that non-verbal, internal thought or that still audible voice you hear to guide you in the direction that is pleasing to His will. Every now and then, one need's the Nudge of God to stay the course to stay led, directed, and guided by God. The Nudge illuminates the word that it will shine like a lamp unto your feet and a light unto your path. Why God's Nudge? God's Nudge was written during a worldwide pandemic (Covid-19).

 | Creative Nudge Press

34,890원  | 20251005  | 9781966193241

From the designer handbag that defined a generation to the quiet luxury rebellion reshaping consumption today-the untold story of how we fell in love with luxury, and why we're falling out of love again.

 | Creative Nudge Press

45,910원  | 20251005  | 9781966193258

From the designer handbag that defined a generation to the quiet luxury rebellion reshaping consumption today-the untold story of how we fell in love with luxury, and why we're falling out of love again.

Roberts, Chris, Gutkovskiy, Kathrine  | Nudge Books

36,730원  | 20201015  | 9781953842008

Lelu Snorkenhaken is a very little girl in a very, very big family. She has seven brothers, five sisters, four sisters-in-law, three brothers-in-law, 12 aunts, 12 uncles, two grandmas, two grandpas, 16 great-aunts, 10 great-uncles, 7 nieces, 6 nephews, a mommy, a daddy, and 57 cousins! And all of them have done really, really, really big things.

 | Nudge the Future Fiction

20,190원  | 20250911  | 9781068576423

"Oram shows us the building blocks of what it takes to be human and how they hold or collapse against the force of progress" Ksenia Shcherbino, BSFA ReviewIn this remarkably perceptive collection, Stephen Oram blends cutting-edge science and tech with everyday emotions and values to create 20 thought experiments with heart.Extracting Humanity is a skilful exploration of smart currencies, memorials, medical care, treatment of refugees, social networks, data monitoring, and justice systems.

 | Nudge the Future Fiction

29,380원  | 20250331  | 9781068576409

Set in a near-future climate-flooded England, divided into three countries.Kai, the charismatic leader of the tech-elite, entices the public with cutting-edge technology and a seemingly benevolent vision for the world.As part of the Resist and Regain movement, Beth and Naomi confront him head-on.Challenging his child experimentation to accelerate evolution and his attempts to control the government, they risk everything for a more equal and transparent society.

 | Edward Elgar Pub

181,900원  | 20180223  | 9781786430540

Behavioural public policies, or nudges, have become increasingly popular in recent years, with governments keen to use light-touch interventions to improve the success of their public policies.

 | The Nudge Club, LLC

0원  | 20200322  | 9781734215618

Do you have a burning desire to make a difference in the world, but feel as though you’re stuck? Are you constantly depleting your energy without ever making progress? Have your extraordinary dreams fallen by the wayside as you trudge through life?In Enlightened Master Seeks Apprentice (EMSA), your future self writes to give you the jump-start you desperately need to get back on track for creating the life you’ve envisioned ? a life your future self is already enjoying.