McCombs, Maxwell/ Holbert, Lance/ Kiousis, Spiro/  | John Wiley & Sons Inc

100,370원  | 20110902  | 9780745645186

* Introductory textbook on a major area of media and journalism studies. * Outlines the research across the key stages of the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. * Written by a highly experienced author team.

 | Hutson Street Press

24,930원  | 20250522  | 9781025119298

Throughout history, the military and the media have shared a somewhat strained relationship, and during the Vietnam War, that relationship was showcased daily via television broadcasts across the United States. It was the first time military leaders had to deal with intense media scrutiny. Therefore, the military blamed the media for many of the problems during Vietnam, and that negative sentiment carried over into conflicts in Grenada, Panama, and the first Gulf War.

 | Hutson Street Press

48,170원  | 20250522  | 9781025113586

Throughout history, the military and the media have shared a somewhat strained relationship, and during the Vietnam War, that relationship was showcased daily via television broadcasts across the United States. It was the first time military leaders had to deal with intense media scrutiny. Therefore, the military blamed the media for many of the problems during Vietnam, and that negative sentiment carried over into conflicts in Grenada, Panama, and the first Gulf War.

맥스웰 맥콤스  | Polity Pres

0원  | 20041122  | 9780745623122

내가 보고 있는 세상은 진짜일까? 나를 조종하는 아젠다 세팅의 맥락을 미리 간파하여 세상을 제대로 보는 안목을 키워주는 책 아젠다 세팅이란 매스 미디어가 의식적으로 현재의 이슈에 대한 대중의 생각과 의견을 세팅(설정)하는 방식을 말한다. 우리말로 번역하면 ‘의제 설정’이 된다. 미디어가 뉴스나 시사 프로그램 등을 통해 중요하다고 보도하는 이슈가 곧 ‘아젠다(의제)’가 되며, 이것이 결국 일반 대중에게도 중요한 아젠다로 전이되는 현상을 말한다.

McCombs, Maxwell  | Polity Press

33,630원  | 20151102  | 9780745645193

* Introductory textbook on a major area of media and journalism studies. * Outlines the research across the key stages of the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. * Written by a highly experienced author team.

 | Palgrave MacMillan

232,350원  | 20220815  | 9783030753528

This book is about how opinion polls are reported in the media. Opinions polls are not reported in the media as unfiltered numbers, and some opinion polls are not reported at all.

Iyengar, Shanto/Kinder, Donald R./  | University of Chicago Press

45,040원  | 20110305  | 9780226388588

Backed by careful analysis of public opinion surveys, the authors show how, despite changing American politics, those issues that receive extended coverage in the national news become more important to viewers, while those that are ignored lose credibility.

Entman, Robert M.  | University of Chicago Press

41,820원  | 20031215  | 9780226210728

AcknowledgmentsChapter 1: Projecting Power in the NewsAppendix to Chapter 1Chapter 2: Guilt and Innocence in the Korean Airline and Iran Air TragediesChapter 3: Supporting and Opposing Projections of Power: Grenada, Libya, and PanamaChapter 4: Deb...

McCombs, Maxwell  | Blackwell

0원  | 20080205  | 9780745623139

Setting the Agen

Eshbaugh-Soha, Matthew, Peake, Jeffrey  | Stanford University Press

41,040원  | 20110914  | 9780804777063

Matthew Eshbaugh-Soha is Associate Professor of Political Science at the University of North Texas. He is the author ofThe President's Speeches: Beyond "Going Public"(2006). Jeffrey S. Peake is Professor and Chair of the Department of Political Science at Clemson University. With Glen Krutz, he is coauthor ofTreaty Politics and the Rise of Executive Agreements(2009). Modern presidents engage in public leadership through national television addresses, routine speechmaking, and by speaking to local audiences. With these strategies, presidents tend to influence the media's agenda. In fact, presidential leadership of the news media provides an important avenue for indirect presidential leadership of the public, the president's ultimate target audience. Although frequently left out of sophisticated treatments of the public presidency, the media are directly incorporated into this book's theoretical approach and analysis. The authors find that when the public expresses real concern about an issue, such as high unemployment, the president tends to be responsive. But when the president gives attention to an issue in which the public does not have a preexisting interest, he can expect, through the news media, to directly influence public opinion. Eshbaugh-Soha and Peake offer key insights on when presidents are likely to have their greatest leadership successes and demonstrate that presidents can indeed "break through the noise" of news coverage to lead the public agenda. " Breaking Through the Noiseexpertly expands the debate about presidential leadership and responsiveness in a sophisticated way. Taking a critical next step in the study of the president's relationship with the public, this important book provides insight into the increasingly central, but not well understood, role the media play in the White House's connection with the public."--Brandon Rottinghaus, University of Houston " Breaking through the Noiseis among the best recent scholarship on presidential leadership of and responsiveness to the American public and mass media. Eshbaugh-Soha and Peake rigorously develop their arguments both theoretically and empirically. As a result, this study will be important reading for future scholars of the presidency and democratic responsiveness."--B. Dan Wood, author of The Myth of Presidential Representation "The president's impact on the media is one of the great questions of presidential leadership. In Breaking Through the Noise, Matthew Eshbaugh-Soha and Jeffrey Peake make an important contribution to answering it by showing how the White House influences the media's--and ultimately the public's--policy agenda."--George C. Edwards III, Texas A&M University This book explores how presidential leadership of the public most typically occurs through leadership of the news media.

Iyengor,Shanto & Kluder  | Chicago

0원  | 19890301  | 9780226388571

Meltzer, Kimberly  | State University of New York Press

58,890원  | 20200102  | 9781438473482

From News to Talk examines what journalists think about the movement toward often opinionated, sometimes uncivil, talk in news. It provides an important intervention in debates about the future of news by investigating what journalists themselves perceive as the forces affecting this movement, the effects of this shift on audiences and political culture, and how the movement from news to talk affects their roles and authority in society.

Guardino, Matt  | Oxford University Press, USA

80,410원  | 20190301  | 9780190888190

This book argues that political-economic features of the U.S. commercial media system have generated news coverage that favors neoliberal viewpoints during pivotal domestic policy debates since the early 1980s. It also demonstrates that this coverage can shape public opinion to support policies that exacerbate economic and political inequality.

Entman, Robert M.  | University of Chicago Press

145,100원  | 20210101  | 9780226210711

AcknowledgmentsChapter 1: Projecting Power in the NewsAppendix to Chapter 1Chapter 2: Guilt and Innocence in the Korean Airline and Iran Air TragediesChapter 3: Supporting and Opposing Projections of Power: Grenada, Libya, and PanamaChapter 4: Deb...

Hallock, Steven M./ Downing, John (FRW)  | Greenwood

104,560원  | 20061130  | 9780275993306

In 1930 there were 288 competitive major newspaper markets in the United States. Today, there are fewer than 30. The diminishing diversity of opinion and voices in newspapers editorials is taking place even as technological advances seemingly provide more sources of (the same) information. As Hallock shows, the concentration of media ownership in fewer and fewer hands allows those individuals and entities an inordinate amount of influence. In this intriguing book, he examines 18 newspaper markets to show us exactly how and where this troubling trend is occurring, what it means for the political landscape, and, ultimately, how it can affect us all.