| W W Norton & Co Inc

70,870원  | 19911201  | 9780393033397

Stuart Walker, a world champion celebrated for his books and columns on racing in Sailing World magazine, here takes his readers step by step through the elements that determine racing factors: wind direction, velocity, temperature, stability, current strength, and direction.

 | Springer Nature B.V.

69,980원  | 20230112  | 9783662166956

Positioning systems measure the location of one or more objects. As well, most imaging systems inherently perform a positioning function. Positioning systems can be applied in various forms of transport such as general and space aviation or automobiles, but also in geodetic surveying. The aim of this monograph is to establish a general method for the mathematical analysis of positioning systems and to demonstrate the utility of this characterization.

김호정  | 스마트비즈니스

9,000원  | 20081024  | 9788992124485

좋은 인재, 성공한 여성이 되기 위해 스스로의 인생을 리포지셔닝해라! 이 책은 최고의 자리에 오른 여자들의 자기변화 원칙을 소개한다. 저자는 포지셔닝을 다시 한다는 의미의 '리포지셔닝'을 강조한다. 총 6장에 걸쳐 목표, 정체성, 방식 등을 재정립하여 변화와 혁신을 이루라고 말한다. 각 장은 모두 각각의 방면에서 리포지셔닝해야 하는 것들에 대한 제안이 담겨 있다. 1장에서는 퓨마와 박카스의 성공사례를 들며 리포지셔닝의 필요성을 역설한다. 2장부터 4장까지는 우리가 리포지셔닝을 생각해야 할 영역들에 대해 이야기한다. 리더십에서 관리 능력으로, 미래 가치에서 현재 가치로 변화해야 한다고 말한다. 또한 감정을 극히 비이성적이고 주관적이며 사적인 의미로 생각하지 말라고도 조언한다. 5장에서는 여성성으로 리포지셔닝하는 방법을 설명한다. 여성성이 가진 강점을 알려주고 여성성 강화로 경쟁력을 더 키우라고 말한다. 6장에서는 조직생활에서 쉽게 굳어질 수 있는 고정관념에 대해 경종을 울린다. 사회활동이 길어지고 익숙해짐에 따라 자신도 모르게 빠지게 되는 매너리즘에 대해 경고의 메시지를 보낸다.

잭 트라우트  | 다산북스

0원  | 20041206  | 9788991147102

세계적인 마케팅전략가 잭트라우스와 알리스의 역작 마이포지셔닝(My Positioning)은 지금까지 믿어왔던 성공신화에 대한 낡은 믿음을 버리고 성공을 향해 좀더 현실적인 접근이 중요하다고 제안한다. 아무리 성공하고 싶다고 자기 자신에게 마법을 걸더라도 ‘성공의 열쇠’를 쉽게 얻을 수 없는 이유는 무엇일까? 문제는 성공에 대한 그릇된 환상 때문이다. ‘마케팅 불변의 법칙’에서 보여주었던 저자의 통쾌하고 예리한 분석과 ‘잭월치의 이야기’와 같은 수많은 실제적인 사례를 통해 ‘한번뿐인 내인생, 어떻게 성공할 것인가?’에 대한 개인성공전략의 방법을 명쾌하게 제시하고 있다.

 | Springer Nature B.V.

69,980원  | 20160210  | 9783319244808

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world.

 | Hal Leonard Europe Limited

14,600원  | 20000101  | 9780711956827

Presenting the sixth book in a series of eight UK regional cycling climb guides from the author of the bestselling 100 Greatest Cycling Climbs and Another 100 Greatest Cycling Climbs.

 | Hutson Street Press

47,160원  | 20250522  | 9781024219340

A Utility Model for Product Positioning, authored by Ralph L. Keeney and Gary L. Lilien, presents a formal approach to understanding and optimizing product positioning strategies. This work delves into the construction and application of a utility model designed to assess consumer preferences and predict market response to various product attributes.

 | Indy Pub

87,480원  | 20210503  | 9781087861494

This text offers a comprehensive overview of routine imaging procedures and positioning terminology in diagnostic imaging. Also included is a summary of patient care in radiology, infection control, patient communication and digital technology.

Tunc, Tanfer Emin  | Isd

107,010원  | 20120827  | 9781443824859

This ground-breaking edited volume includes chapters which explore the past, present and future position of Chinese American authors within the framework of what Harold Bloom identifies as the "Western literary canon.

 | Vibrant Publishers

157,500원  | 20250507  | 9781636514642

Multidimensional Scaling and Positioning by Paul Green offers a foundational and forward-looking perspective on how businesses can uncover the perceptual dimensions that shape customer choices. Drawing on decades of pioneering research, Green walks readers through the theory, computation, and strategic applications of multidimensional scaling (MDS), empowering marketers to visualize brand space, diagnose competitive positioning, and inform product development.

 | Vibrant Publishers

192,500원  | 20250507  | 9781636514659

Multidimensional Scaling and Positioning?by Paul Green offers a foundational and forward-looking perspective on how businesses can uncover the perceptual dimensions that shape customer choices. Drawing on decades of pioneering research, Green walks readers through the theory, computation, and strategic applications of multidimensional scaling (MDS), empowering marketers to visualize brand space, diagnose competitive positioning, and inform product development.

 | AuthorHouse

34,910원  | 20090723  | 9781438984124

Life is a cycle of transitions that many fear and dread and if one is not equipped to handle what's ahead the potential for them to live a stagnated life is inevitable. That is why "Positioning Yourself" was written to assist the reader in preparing for life's cycles of events. Good or Bad. It encourages one to study the Word of God in to order to build their faith in God as well as give the reader a glimpse into what God has in store for them if they are willing and obedient to His Word.

van der Grinten, Jaap  | Routledge

106,840원  | 20150409  | 9780415665193

This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.

Mannings, Robin  | Artech House

130,720원  | 20210101  | 9781596931039

This groundbreaking resource introduces you to the emerging field of Ubiquitous Positioning positioning systems that identify the location and position of people, vehicles and objects in time and space in the digitized networked economy. The future and growth of ubiquitous computing will be fueled by the convergence of many other areas of technology, from mobile telematics, Interent technology, and location systems, to sensing systems, geographic information systems, and the semantic web. This first-of-its-kind, forward-looking volume explores ubiquitous computing from a convergence perspective, offering you a road map to this burgeoning field.

 | Routledge

277,870원  | 20170717  | 9781138403598

How do lesbians and gays negotiate their sexual identities in mental health care contexts? This book offers steps toward creating a health care environment in which lesbian and gay identities are normalized, improving both access to and quality of health care.