| Palgrave Macmillan

101,040원  | 20110119  | 9781349289714

This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations.

 | Springer Nature B.V.

73,480원  | 20160319  | 9781349289707

This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value.