| Highbridge Audio

35,800원  | 20000526  | 9781565114203

How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? If you're in sales--or if you manage a sales force--you need the SPIN strategy. Developed from 12 years of research into 35,000 sales calls, SPIN--Situation, Problem, Implication, Need-payoff--is already in use by many of the world's top sales forces.

Rackham, Neil  | McGraw-Hill

42,190원  | 19880501  | 9780070511132

대형 세일즈에는 기존에 소형 세일즈에 사용되었던 것과는 다른, 새로운 기술이 요구되어진다. 이 책의 저자이자 세일즈 컨설팅 기업인 Huthwaite사의 대표인 Neil Rackham는 12년간 현장에서 이루어진 35,000건 이상의 세일즈에 대한 조사 및 연구를 바탕으로, SPIN 전략을 제시한다. Situation, Problem, Implication, Need-payoff라는 질문 기술을 통해 새롭고 효과적인 세일즈 방법을 제시하는 책.

Rackham, Neil  | McGraw-Hill Companies

50,220원  | 19960601  | 9780070522350

Put into practice today's winning strategy for achieving success in high-end sales!"The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by...

Isikoff, Michael/ Corn, David  | Random House

37,230원  | 20060908  | 9780307346810

March 2003: The United States invades Iraq. October 2006: The world finds out why. What was really behind the U.S.-led invasion of Iraq? As George W. Bush steered the nation to war, who spoke the truth and who tried to hide it? Hubris takes us behind the scenes at the Bush White House, the CIA, the Pentagon, the State Department, and Congress to answer all the vital questions about how the Bush administration came to invade Iraq. Filled with new revelations, Hubris is a gripping ...