33 Keys to Understanding the Korean Wave: Beyond BTS, Parasite, and Squid Game
박숙희 | Nyculturebeat
61,550원 | 20250515 | 9798218665845
‘고요한 아침의 나라’는 오늘 어떻게 세계를 뒤흔들게 되었나?
유럽과 북미 중심의 문화제국주의를 전복시키고 있는 한류!
조금 어질어질하지만, 참으로 신난
역동적인 한류 신드롬을 33가지 코드로 정리하다!
K-팝, K-영화, K-드라마, K-골프, K-클래식, K-발레, K-푸드, K-게임, K-뷰티, K-패션, K-사우나, K-방역……. 한류, 그 허리케인을 목격하면서 한국인은 어떻게 세계 문화를 제패했을까? 왜, 한인은 그토록 예술혼이 빼어났을까? 이 한류의 힘은 어디서 올까? 한국인과 한국 문화를 이해하는 코드는 무엇일까? 이 질문들은 결국 한국인은 누구인가를 돌아보는 화두라고 할 수 있다. 이 책은 우리 민족 고유의 한(恨)과 음주가무(飮酒歌舞)를 비롯해 빨리빨리, 눈치, 풍자와 해학, 저항 정신, 한글, 백의민족, 전통놀이, 김치와 고추장, 비빔밥, 쇠젓가락, 보자기, 보따리, 보쌈, 그리고 유관순, 해녀와 박세리로 대표되는 강인한 여성…… 등등, 33가지 코드로 지금 세계를 뒤흔들고 있는 한류의 뿌리를 탐색하는 가슴 짜릿한 읽을거리를 제공한다.
"This should be a global book that everyone must read! A compass for the Korean Cultural Renaissance."
- Ik-Joong Kang, Artist
How did Korea transform from the Land of the Morning Calm into a global cultural powerhouse?
In 33 Keys to Understanding the Korean Wave, journalist Sukie Park offers more than an analysis of pop culture trends-she presents a cultural odyssey. Through 33 interconnected themes, the book explores the long and winding road that brought Korea from colonization and war to Parasite, Squid Game, and BTS. This is not just a story of global success but a portrait of Koreans: their resilience, emotions, values, and imagination.
This expanded English edition builds upon the Korean version (June 2023), offering updated insights into Korea's evolving cultural trends and global influence. The Korean edition is housed in major university libraries, including Harvard, Columbia, Princeton, Stanford, Chicago, Michigan, Washington University, Illinois, Toronto, and Leiden.
What Makes This Book Unique
- A cultural and emotional map of Korea - From nunchi to han, from heung to hwabyeong, the book reveals the invisible threads of Korean life
- Beyond K-pop and K-drama - Delves into literature, visual art, food, fashion, classical music, ballet, and sports
- Human voices and first-hand stories - Includes rare interviews with Korean artists, musicians, chefs, and cultural pioneers
- Global connections - Bridges Korea's evolution with movements like the Italian Renaissance and the digital age
Inside the Book: 33 Keys to Koreanness
- The Spirit of Bibimbap - Harmony through contrast in food and identity
- The Ppalli Ppalli Mindset - How urgency drives innovation and reinvention
- Nunchi - The unspoken code of Korean communication
- Han and Hwabyeong - The emotional undercurrents of Korea's past and present
- Heung - The joy that erupts through music, sports, and community
- From Taekwondo to K-Golf - Korea's global impact across unlikely domains
Unique Comparisons
- The Beatles vs. BTS - Music revolutions through time
- Psy vs. Charlie Chaplin - The power of humor and mass appeal
- Andy Warhol vs. Mukbang - Pop art meets digital food culture
Who Should Read This Book
- Scholars and students of Korean culture and globalization
- Korean Americans, diaspora, Korean adoptees, and multicultural families connected to Korea through marriage or heritage
- Hallyu fans curious about the deeper meanings behind the wave
- Libraries and institutions building authoritative Hallyu collections
- Travelers and readers seeking a heartfelt understanding of Korea
