Christian Gronroos  | Wiley

58,000원  | 20160201  | 9781118921449

Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers.

Heskett, James L.  | Harvard Business School

48,680원  | 20081208  | 9781422110232

"As a new generation of managers has been changing the way that products and services are designed and delivered, authors Heskett, Sasser, and Wheeler have followed the evolution of this new ownership model. Case studies from compan ies as diverse as Harrah's Entertainment, ING Direct, Builda-Bear Workshop, and Wegmans Food Markets bring home the central principle of engagement - and showcase ways to raise the ownership quotient among both your employees and your customers. With the authors' decades of consulting and research pavinq the way, you'll learn to identify your customer-owners; consistently exceed their expectations in ways they truly appreciate; and foster, measure, and grow the ownership quotient throughout your company."--BOOK JACKET.

 | Amacom Books

35,800원  | 20150907  | 9780814433881

Your customers are expecting seamless customer service experiences. You can't afford to give them anything less.

Arduser, Lora  | Atlantic Publishing Group

28,620원  | 20130722  | 9780910627238

Menu management is an important component of profit realization in the restaurant industry. Just as you manage your employees, you should manage your menu in order to control costs and increase sales and profit. Too many restaurant managers leave ...

Scott, Mark C.  | Wiley

100,450원  | 20030609  | 9780471499480

 | John Wiley & Sons

209,930원  | 20010201  | 9780471413134

Profitable beverage service is crucial to the success of many operations, yet it can be underutilized by managers and employees. Informative and practical in approach, this book helps readers understand and appreciate the intricacies of how to manage a beverage operation profitably.

Khoury, Ziad  | Select Book Inc

31,490원  | 20090601  | 9781590791868

In most businesses you have very little control over your competitors, their pricing and their occasional perplexing strategies. You have no control over the economy or the litany of outside influences that affect the health of your business.