Will It Fly? How to Know If Your New Business Idea Has Wings...Before You Take the Leap Paperback (How to Know If Your New Business Idea Has Wings...Before You Take the Leap)
McKnight, Thomas K. | FT Press
40,100원 | 20161024 | 9780130462213
Will It Fly? How to Know if Your New Business Idea Has Wings...Before You Take the LeapThomas K. McKnightWhen you launch a new business, you're putting it all on the line: your money, your professional and personal relationships, your good name. Make sure you're betting with the odds, not against them!This book will help you systematically evaluate your new business idea based on 44 crucial success factors. You'll know exactly where you stand in as little as 30 minutes. If your idea comes up short, you'll know where it needs improvement--and if you can't improve it, you'll know how to find a better one.Leading entrepreneurial coach Thomas K. McKnight has distilled his experience with 200+ business launches into an incredibly easy-to-use tool for assessing any business or investment opportunity.McKnight covers everything that matters. By following this book's directions, you can get a confidential "thumbs up" or "thumbs down" right now... with no risk, no hassle, and no expensive consultants!- 44 key entrepreneurial success factors- What really matters--and what doesn't- Who needs what you're selling?- A hard-nosed look at the demand for your products or services- Are you and your team up to the job? - Assessing your commitment, passion, and staying power- Survival or domination?- Discovering key advantages that preempt your competitors- Safe landing- Planning viable exit strategies that convert your value to wealthIdentify winning business ideas--and avoid the losers--before you launch, advise, or invest!Introducing Innovator's Scorecard: the breakthrough tool for assessing business opportunities- Score your business idea on 44 crucial success indicators- Get answers in minutes, using exclusive downloadable Excel worksheets- Systematically refine and groom your idea to maximize its value potential- Covers products, services, competition, pricing, strategy, management, finance, operations, personal matters, and much moreWill it fly? That's the #1 question facing everyone with a new business idea. Now, there's a systematic way to answer that question ahead of time--before you invest one dime. In this book, one of the world's leading entrepreneurial consultants introduces Innovator's Scorecard, the first intuitive, practical tool for assessing and refining any new business idea. It is the first defense against the estimated $40 billion lost each year on new ventures that were never destined to go anywhere.The Innovator's Scorecard addresses 44 key facets of business success. For every element, you'll learn what to evaluate, how important it is, how to uncover the information you need, and how to improve your score.By answering these simple questions, you can fine-tune your idea to reduce risk... protect yourself and your investors from losing money... quickly evaluate dozens of new ideas... and dramatically improve your odds of success!"The markets taught us lessons I hope we never forget. McKnight weavesthose lessons into a book that allows us to see into the future of our newbusiness ideas. The next big thing needs to stand on solid financialground, and that's where McKnight steps in to help tomorrow'sinnovators and entrepreneurs."-U.S. Rep. Michael G. Oxley (Fourth Ohio District)Co-author, Sarbanes-Oxley Act of 2002"This book could only have been crafted in the crucible of launching newbusinesses in the classroom, something about which I have considerableexperience. Clearly, McKnight has touched upon 44 critical elements ofsuccess and if you can score well, you could be on your way to a hugewin. Buy it, use it, and keep it on your desk for repeated reference. It isindeed that good."-Dr. John W. AltmanRobert E. Weissman Professor, Babson College andVice President, Ewing Marion Kauffman Foundation"McKnight's work involves creating new businesses in the classroom andit is not a surprise to see a tool as effective as 'Innovators Score
Will your new business idea fly? Find out upfront, before you invest one dime!Will It Fly'introduces the first intuitive, practical tool for assessing and refining new business ideas. Fast, confidential, and reliable, it addresses 44 key elements of success, distilling experience from more than 200 business launches. Use it to fine-tune your idea... protect yourself and your investors... quickly evaluate multiple options... and dramatically improve your odds of success. Indispensable for every entrepreneur, investor, and advisor... even corporate planners and "intrapreneurs"!
THOMAS K. McKNIGHT has coached 200+ business launches, helping entrepreneurs develop organizational infrastructure, plan for emerging technologies and intellectual property creation, project cash flow requirements and contingencies, and analyze potential return and valuations. McKnight draws upon 29 years' successful experience as Chairman, CEO, VP, and Consultant in both large companies and start-up/early-stage ventures. At Gannett, he helped to launch USA Today, the largest new venture in the history of print journalism. His background includes time at Smith Barney, the White House, the Federal Communications Commission, and the Marine Corps. He holds a B.S. in Business from Miami University and a J.D. from The Ohio State University.
PREFACE All Great Ideas Are Worth TheirWeight in Gold This book introduces the Innovator's Scorecard . It is a highlyintuitive tool that allows a quick, snapshot evaluation of a businessidea. It is calculated to measure the worthiness of an idea beforecritical resources are tapped or engaged. By scoring your idea withthis index, you will identify its strengths and weaknesses. You willknow whether your business will fly, how to make it fly higher, andhow to add the weight necessary to drive it successfully into themarket so you win your share of the gold. Over the past seven years, Columbia University, GeorgetownUniversity, the University of Maryland, the University of Denver, theUniversity of North Dakota, and The George Washington Universityhave periodically offered a course in entrepreneurship that requiresstudents to bring their business ideas to class. The essence of thecourse was also taught 16 times in Russia to senior executives ofvarious petroleum companies, all by means of a real-time languagetranslator and all under the aegis of Columbia University. This bookdescribes the distilled synthesis of a key element of those courses: acomprehensive, common-sense tool that can quickly assess the viabilityand feasibility of an idea at the very earliest moments of eachcourse. In each course, the students tried to launch their ideas intoreal live companies. That tool, which became known first as the"Launch Aperture" and later as the "Innovator's Scorecard," is thebasis of this book. We needed an up-front device that wouldinstantly align and screen the ideas for the students to manipulateduring the course. Did it work? Absolutely. Students were bringingin checks for tens of thousands of dollars from customers longbefore the business plans were written. In one case, the studentsclosed on $456 million for the support of their classroom project. Anyone who uses the Innovator's Scorecard--from a first-timeat-bat owner to a repeat entrepreneur to a lawyer to a seasonedinvestor--can tell immediately whether an idea has the silhouetteof a success story. Using a prelaunch assessment tool is of vitalimportance--each year, there are heavy economic losses attributableto the failure of businesses. For example, Dr. Stephen C.Perry's study of the relationship between business planning (or lackthereof) and the failure of businesses in the United States turned upthis factoid: Each year, 17,000 businesses fail, and the aggregatelosses accrue to $40 billion.1 This is a staggering sum. By acting as a silent advisor at the very beginning of the thought process, theInnovator's Scorecard helps would-be entrepreneurs reasonthrough the facts that are known or that can be surmised up front.The entrepreneur can then predict the success or failure of his orher venture long before any serious money, savings, or resourcesare committed or spent. Will it Fly? is likely to be the best investmentany entrepreneur ever made.
PREFACE All Great Ideas Are Worth TheirWeight in Gold This book introduces theInnovator's Scorecard. It is a highlyintuitive tool that allows a quick, snapshot evaluation of a businessidea. It is calculated to measure the worthiness of an idea beforecritical resources are tapped or engaged. By scoring your idea withthis index, you will identify its strengths and weaknesses. You willknow whether your business will fly, how to make it fly higher, andhow to add the weight necessary to drive it successfully into themarket so you win your share of the gold. Over the past seven years, Columbia University, GeorgetownUniversity, the University of Maryland, the University of Denver, theUniversity of North Dakota, and The George Washington Universityhave periodically offered a course in entrepreneurship that requiresstudents to bring their business ideas to class. The essence of thecourse was also taught 16 times in Russia to senior executives ofvarious petroleum companies, all by means of a real-time languagetranslator and all under the aegis of Columbia University. This bookdescribes the distilled synthesis of a key element of those courses: acomprehensive, common-sense tool that can quickly assess the viabilityand feasibility of an idea at the very earliest moments of eachcourse. In each course, the students tried to launch their ideas intoreal live companies. That tool, which became known first as the"Launch Aperture" and later as the "Innovator's Scorecard," is thebasis of this book. We needed an up-front device that wouldinstantly align and screen the ideas for the students to manipulateduring the course. Did it work? Absolutely. Students were bringingin checks for tens of thousands of dollars from customers longbefore the business plans were written. In one case, the studentsclosed on $456 million for the support of their classroom project. Anyone who uses the Innovator's Scorecard--from a first-timeat-bat owner to a repeat entrepreneur to a lawyer to a seasonedinvestor--can tell immediately whether an idea has the silhouetteof a success story. Using a prelaunch assessment tool is of vitalimportance--each year, there are heavy economic losses attributableto the failure of businesses. For example, Dr. Stephen C.Perry's study of the relationship between business planning (or lackthereof) and the failure of businesses in the United States turned upthis factoid: Each year, 17,000 businesses fail, and the aggregatelosses accrue to $40 billion.1 This is a staggering sum. By acting as a silent advisor at the very beginning of the thought process, theInnovator's Scorecard helps would-be entrepreneurs reasonthrough the facts that are known or that can be surmised up front.The entrepreneur can then predict the success or failure of his orher venture long before any serious money, savings, or resourcesare committed or spent.Will it Fly'is likely to be the best investmentany entrepreneur ever made.
PREFACE All Great Ideas Are Worth TheirWeight in GoldThis book introduces the Innovator's Scorecard . It is a highlyintuitive tool that allows a quick, snapshot evaluation of a businessidea. It is calculated to measure the worthiness of an idea beforecritical resources are tapped or engaged. By scoring your idea withthis index, you will identify its strengths and weaknesses. You willknow whether your business will fly, how to make it fly higher, andhow to add the weight necessary to drive it successfully into themarket so you win your share of the gold.Over the past seven years, Columbia University, GeorgetownUniversity, the University of Maryland, the University of Denver, theUniversity of North Dakota, and The George Washington Universityhave periodically offered a course in entrepreneurship that requiresstudents to bring their business ideas to class. The essence of thecourse was also taught 16 times in Russia to senior executives ofvarious petroleum companies, all by means of a real-time languagetranslator and all under the aegis of Columbia University. This bookdescribes the distilled synthesis of a key element of those courses: acomprehensive, common-sense tool that can quickly assess the viabilityand feasibility of an idea at the very earliest moments of eachcourse. In each course, the students tried to launch their ideas intoreal live companies. That tool, which became known first as the"Launch Aperture" and later as the "Innovator's Scorecard," is thebasis of this book. We needed an up-front device that wouldinstantly align and screen the ideas for the students to manipulateduring the course. Did it work? Absolutely. Students were bringingin checks for tens of thousands of dollars from customers longbefore the business plans were written. In one case, the studentsclosed on $456 million for the support of their classroom project.Anyone who uses the Innovator's Scorecard--from a first-timeat-bat owner to a repeat entrepreneur to a lawyer to a seasonedinvestor--can tell immediately whether an idea has the silhouetteof a success story. Using a prelaunch assessment tool is of vitalimportance--each year, there are heavy economic losses attributableto the failure of businesses. For example, Dr. Stephen C.Perry's study of the relationship between business planning (or lackthereof) and the failure of businesses in the United States turned upthis factoid: Each year, 17,000 businesses fail, and the aggregatelosses accrue to $40 billion.1 This is a staggering sum. By acting as a silent advisor at the very beginning of the thought process, theInnovator's Scorecard helps would-be entrepreneurs reasonthrough the facts that are known or that can be surmised up front.The entrepreneur can then predict the success or failure of his orher venture long before any serious money, savings, or resourcesare committed or spent. Will it Fly? is likely to be the best investmentany entrepreneur ever made.
Will it fly? That's the #1 question facing everyone with a new business idea. Now, there's a systematic way to answer that question ahead of time--before you invest one dime. Will It Fly? introduces the Innovator's Scorecard, the first intuitive, practical tool for assessing and refining new business ideas. Created by one of the world's leading entrepreneurial consultants, this is the fastest and most confidential way to identify the strengths and weaknesses of your proposed business. Thomas McKnight's Innovator's Scorecard addresses 44 key facets of business success, from market demand to competition, pricing to management competence, finance to exit strategies. For every element, readers learn what to evaluate, how important it is, how to uncover the necessary information, and how to improve their score. By answering these questions, readers can fine-tune their idea to reduce their risks; protect family and friends from losing money; quickly evaluate dozens of new ideas; and dramatically improve their odds of success.
Introducing Launch Aperture, the first intuitive, easy-to-use scorecard for assessing and improving new business ideas. This book covers every facet of entrepreneurial success: product, competition, pricing, strategy, management, finance, operations, even exit strategies.
Will It Fly?How to Know if Your New Business Idea Has Wings...Before You Take the LeapThomas K. McKnightWhen you launch a new business, you're putting it all on the line: your money, your professional and personal relationships, your good name. Make sure you're betting with the odds, not against them!This book will help you systematically evaluate your new business idea based on 44 crucial success factors. You'll know exactly where you stand in as little as 30 minutes . If your idea comes up short, you'll know where it needs improvement--and if you can't improve it, you'll know how to find a better one.Leading entrepreneurial coach Thomas K. McKnight has distilled his experience with 200+ business launches into an incredibly easy-to-use tool for assessing any business or investment opportunity.McKnight covers everything that matters. By following this book's directions, you can get a confidential "thumbs up" or "thumbs down" right now... with no risk, no hassle, and no expensive consultants! 44 key entrepreneurial success factors What really matters--and what doesn't Who needs what you're selling? A hard-nosed look at the demand for your products or services Are you and your team up to the job? Assessing your commitment, passion, and staying power Survival or domination? Discovering key advantages that preempt your competitors Safe landing Planning viable exit strategies that convert your value to wealth Identify winning business ideas--and avoid the losers--before you launch, advise, or invest!Introducing Innovator's Scorecard : the breakthrough tool for assessing business opportunities Score your business idea on 44 crucial success indicators Get answers in minutes, using exclusive downloadable Excel worksheets Systematically refine and groom your idea to maximize its value potential Covers products, services, competition, pricing, strategy, management, finance, operations, personal matters, and much more Will it fly? That's the #1 question facing everyone with a new business idea. Now, there's a systematic way to answer that question ahead of time--before you invest one dime. In this book, one of the world's leading entrepreneurial consultants introduces Innovator's Scorecard , the first intuitive, practical tool for assessing and refining any new business idea. It is the first defense against the estimated $40 billion lost each year on new ventures that were never destined to go anywhere.The Innovator's Scorecard addresses 44 key facets of business success. For every element, you'll learn what to evaluate, how important it is, how to uncover the information you need, and how to improve your score.By answering these simple questions, you can fine-tune your idea to reduce risk... protect yourself and your investors from losing money... quickly evaluate dozens of new ideas... and dramatically improve your odds of success!"The markets taught us lessons I hope we never forget. McKnight weavesthose lessons into a book that allows us to see into the future of our newbusiness ideas. The next big thing needs to stand on solid financialground, and that's where McKnight steps in to help tomorrow'sinnovators and entrepreneurs."-U.S. Rep. Michael G. Oxley (Fourth Ohio District)Co-author, Sarbanes-Oxley Act of 2002"This book could only have been crafted in the
Will It Fly? How to Know if Your New Business Idea Has Wings...Before You Take the LeapThomas K. McKnight When you launch a new business, you're putting it all on the line: your money, your professional and personal relationships, your good name. Make sure you're betting with the odds, not against them! This book will help you systematically evaluate your new business idea based on 44 crucial success factors. You'll know exactly where you stand in as little as 30 minutes. If your idea comes up short, you'll know where it needs improvement--and if you can't improve it, you'll know how to find a better one. Leading entrepreneurial coach Thomas K. McKnight has distilled his experience with 200+ business launches into an incredibly easy-to-use tool for assessing any business or investment opportunity. McKnight covers everything that matters. By following this book's directions, you can get a confidential "thumbs up" or "thumbs down" right now... with no risk, no hassle, and no expensive consultants! bull; bull;44 key entrepreneurial success factors bull; What really matters--and what doesn't bull; bull;Who needs what you're selling? bull; A hard-nosed look at the demand for your products or services bull; bull;Are you and your team up to the job? bull; Assessing your commitment, passion, and staying power bull; bull;Survival or domination? bull; Discovering key advantages that preempt your competitors bull; bull;Safe landing bull;Planning viable exit strategies that convert your value to wealth Identify winning business ideas--and avoid the losers--before you launch, advise, or invest! Introducing Innovator's Scorecard: the breakthrough tool for assessing business opportunities bull; bull;Score your business idea on 44 crucial success indicators bull; bull;Get answers in minutes, using exclusive downloadable Excel worksheets bull; bull;Systematically refine and groom your idea to maximize its value potential bull; bull;Covers products, services, competition, pricing, strategy, management, finance, operations, personal matters, and much more Will it fly? That's the #1 question facing everyone with a new business idea. Now, there's a systematic way to answer that question ahead of time--before you invest one dime. In this book, one of the world's leading entrepreneurial consultants introduces Innovator's Scorecard, the first intuitive, practical tool for assessing and refining any new business idea. It is the first defense against the estimated $40 billion lost each year on new ventures that were never destined to go anywhere. The Innovator's Scorecard addresses 44 key facets of business success. For every element, you'll learn what to evaluate, how important it is, how to uncover the information you need, and how to improve your score. By answering these simple questions, you can fine-tune your idea to reduce risk... protect yourself and your investors from losing money... quickly evaluate dozens of new ideas... and dramatically improve your odds of success! "The markets taught us lessons I hope we never forget. McKnight weavesthose lessons into a book that allows us to see into the future of our newbusiness ideas. The next big thing needs to stand on solid financialground, and that's where McKnight steps in to help tomorrow'sinnovators and entrepreneurs." -U.S. Rep. Michael G. Oxley (Fourth Ohio District)Co-author, Sarbanes-Oxley Act of 2002 "This book could only have been crafted in the crucible of launching newbusinesses in the classroom, something about which I have considerablee
Will your new business idea fly? Find out upfront, before you invest one dime! Will It Fly?introduces the first intuitive, practical tool for assessing and refining new business ideas. Fast, confidential, and reliable, it addresses 44 key elements of success, distilling experience from more than 200 business launches. Use it to fine-tune your idea... protect yourself and your investors... quickly evaluate multiple options... and dramatically improve your odds of success. Indispensable for every entrepreneur, investor, and advisor... even corporate planners and "intrapreneurs"!
Will your new business idea fly? Find out upfront, before you invest one dime!Will It Fly'introduces the first intuitive, practical tool for assessing and refining new business ideas. Fast, confidential, and reliable, it addresses 44 key elements of success, distilling experience from more than 200 business launches. Use it to fine-tune your idea... protect yourself and your investors... quickly evaluate multiple options... and dramatically improve your odds of success. Indispensable for every entrepreneur, investor, and advisor... even corporate planners and "intrapreneurs"!
Preface. I. Overview.II. Elements Of The Scorecard. Element 1. Compelling Unserved Need. Element 2. Explainable Uniqueness. Element 3. Sustainable Differentiation. Element 4. Demonstrable Now. Element 5. Good Competition. Element 6. Bad Competition. Element 7. Compelling Pricing Possible. Element 8. Closable Customers. Element 9. Quality of Evidence of Demand. Element 10. Ahead of the Market. Element 11. Ambush Exposure. Element 12. "Hot Market". PERSONAL. Element 13. Attitude of Confidence and Fearlessness. Element 14. Commitment. Element 15. Staying Power. Element 16. Passion. Element 17. Management Competence. Element 18. Honesty and Integrity. Element 19. Success Ethic. Element 20. Looking Good in the Lobby. OPERATIONS. Element 21. Cash Flowing Now. Element 22. Revenue Model That Swamps Costs. Element 23. Delivery Advantages. Element 24. Resources Available. Element 25. Preemption and Domination. Element 26. Strategy to Penetrate Market. Element 27. Strategy for Breaching the Chasm. Element 28. Proprietary Ownership. Element 29. Partnering Candidates. Element 30. Appropriateness of Location. Element 31. Quality of the Backup Plan. Element 32. Unfair Advantages. FINANCE.
