Understanding Business (9th, Paperback)

Part 1 Business Trends; Cultivating a Business in Diverse, Global Environments
1 Taking Risks and making Profits within the Dynamic Business Environment
2 Understanding How Economics Affects Business
3 Doing Business in Global Markets
4 Demanding Ethical and Socially Responsible Behavior

Part 2 Business Ownership; Starting a Small Business
5 How to Form a Business
6 Entrepreneurship and Starting a Small Business

Part 3 Business Management; Empowering Employees to Satisfy Customers
7 Management and Leadership
8 Adapting Organizations to Today's Markets
9 Production and Operations Management

Part 4 Management of Human Resources; Motivating Employees to Produce Quality Goods and Services
10 Motivating Employees
11 Human Resource Management; Finding and Keeping the Best Employees
12 Dealing with Employee-Management Issues and Relationships

Part 5 Marketing; Developing and Implementing Customer-Oriented Marketing Plans
13 Marketing; Helping Buyers Buy
14 Developing and Pricing Goods and Services
15 Distributing Products
16 Using Effective Promotions

Part 6 Managing Financial Resources
17 Understanding Accounting and Financial Information
18 Financial Management
19 Using Securities Markets for Financing and Investing Opportunities
20 Money, Financial Institutions, and the Federal Reserve