Consumer Behavior: Building Market Strategy (Paperback)

Part I. Introduction Chapter 1. Introduction Part II. External Influences Chapter 2. Cross-cultural Variations in Consumer Behavior Chapter 3. The Changing American Society: Values Chapter 4. The Changing American Society: Demographics Chapter 5. The Changing American Society: Subcultures Chapter 6. The American Society: Family and Households Chapter 7. Group Influence on Consumer Behavior Part III. Internal Influences Chapter 8. Perception Chapter 9. Cross-cultural Variations in Consumer Behavior Chapter 10. Motivation, Personality, and Emotion Chapter 11. Attitudes and Influencing Attitudes Chapter 12. Self-Concept and Lifestyle Part IV. Consumer Decision Process Chapter 13. Situational Influences Chapter 14. Consumer Decision Process and Problem Recognition Chapter 15. Information Search Chapter 16. Alternative Evaluation and Selection Chapter 17. Outlet Selection and Purchase Chapter 18. Post-Purchase Processes, Customer Satisfaction, and Customer Commitment Part V. Organizations as Consumers Chapter 19. Organizational and Buyer Behavior Chapter 20. Marketing Regulation and Consumer Behavior